Are the ingredients related to your pregnancy cravings as well?
Vashtie— I have been craving Italian sandwiches specifically.
Roman, when Vashtie gave you the ingredients, what was your thought process?
RG— Vash knows what she likes and she’s been to the store before… Her specification was that it had to be vegan so that was easy because chickpeas are in a ton of Italian recipes and it’s something that we know. You pinpoint little things that make sense for you and try to add them in then figure out what's potentially missing and go from there.
Have you made a vegan sandwich before?
RG— We thought about it and never fully did it. Vegan was something that was super interesting to us because it just wasn’t something in our life growing up — you put cheese or some kind of dairy on something first thing in the morning.
Is Regina’s a generational business?
RG— No, starting this was more of a testament to myself. I wanted to be in my food my entire life, but culinary school was crazy expensive so I thought that if I could do it for somebody else, maybe I could do it for myself. The idea was originally supposed to be called Mama’s Boy – like a corny Subway kind of thing. My mom harbored me and all of my friends. There are so many elements to the name Regina that just fit what we were; a bunch of rough knucklehead kids and it made us a little bit more delicate. My mother is a beautiful part of all of our lives.
What does collaboration mean to both of you?
RG— I come from a collaboration world. I feel like it’s a world I’m most comfortable in and I’m going to continue to do them. If you can tie things in to make them fun and authentic collabs, I think it’s what keeps us going. Otherwise, I’m another two-pound sandwich that no one really cares about. We have a younger approach to it all – even the vegan sandwich is a younger approach. You go to Parisi and ask what vegan is, they have no idea.
Vashtie— Collaboration has always meant an extension of self. You’re extending yourself with another entity. For me it’s very intimate. Not only is it your time and energy, it’s also your likeness, your name, and all of those things that are involved in representing who you are. I feel like when choosing, it’s important for me to find things that are authentic, represent me, and feel good.