Alongside the new model, Saucony previewed upcoming AW27 capsule collections including Omakase, Country Club, BoHo, and Lowrider as well as collaborations with Westside Gunn, Evelynn Escobar, and A-Feeling. Together, the projects reinforce the brand's continued focus on connecting performance heritage with contemporary culture as it expands its international footprint.
The concept reframes the difference between merch and apparel, between runway and stage. Rather than creating a tour tee or one-off souvenir, Spicie is introducing an apparel-first alternative inside the concert environment, treating the venue as a live retail space where fashion exists inside the same culture that inspires it.
For FFC, the Mayan moment represents a larger shift in how branded drops can live inside concerts. Fans are already looking to artists for style cues. This model gives fans access to the product while the moment is still happening.
As fashion and music continue to merge, this activation points toward a new expectation for live events: not just merch tables, but real apparel drops built directly into the concert experience.
This is not only a new business model for retail and live music, but it shifts the meaning of merchandise to be more intentful. Here, fashion is not an afterthought but the foundation of the event. With FFC, fans can not only feel more connected to artists, but to the clothes themselves.
The launch also signals OnlyFans' continued investment in the industry. While PLEASURES also announced it will join OnlyFans as a creator, offering behind-the-scenes content and appearing in an upcoming episode of The Fashion Files.
The aesthetic is inspired by the urban environments, with concrete grays and colors and textures reminiscent of the cityscape. Aside from the visuals, the DNA of the fabric is inspired by the steel construction of urban environments. Mais Steel, twisted stainless steel filaments with C.P. Company's iconic canvas weave, gives the fabric a distinctive crinkled appearance. Experimentation continues with M-Bossed², a structural pattern from an evolved etching technique. The nylon twill is “printed” with a custom camouflage design from partially fusing the fibres, creating an embossed, textured effect.
Metro-Tek shifts to functionality through innovative garment construction. Detachable hoods, concealed closures, and redesigned pocket systems with near-invisible seam lines reveal themself through the fabric's transparencies, adding depth without compromising sleekness. It is in this fabric that a reversible outerwear piece can take form, crafted through the Re-Colour dyeing process. Each piece is first dyed in a base colour, then overdyed using fabric scraps soaked in pigment that gradually deposit darker tonal variations across the surface.
Dyeing is explored as both a tool for achieving chromatic depth and, for the first time, stripping colour away to create a new visual vocabulary. The Sunfade range stems from an experimental manual decoloring process that targets specific areas, making each piece unique. It replicates the natural process of what would happen if the garment was left archived in the sun for years. This approach marks the brand’s relationship with time, as not something to endure but a tool to study, compress, and translate from a contemporary perspective.
The signature concealable Lens are seen here reflecting the brand’s direction towards versatile elegance. Other brand classics are reimagined as the focal centerpieces for the exhibition. The Mille Jacket is revisited in its original silhouette and detailing, with 'Fissato' resin treatment and garment dyeing. The capsule is completed by sweatshirts and t-shirts subjected to the same treatment, all featuring the '1988' graphic logo: a direct reference to the edition of the motor race in which the Mille Jacket was first presented.
The Metropolis Series takes inspiration from city design — the steel interweaving pipes, the slick concrete, the gravelled pavement, the sun-drenched faded paints — and replicates it into fashion made with functionality and adaptability as priority rather than compromise. Characterized by performance-driven fabrics and the integration of innovative manufacturing techniques, the Metropolis Series represents C.P. Company’s vision of urban agility.
