The Second Reckoning of Balenciaga is Upon Us

February 08, 2022

It's like MTV Cribs but Balenciaga style in this second installment. Captured by talented photographer Stef Mitchell, this series opens the doors to the homes of Balenciaga friends. One of whom has become a recognizable endorser for Balenciaga is Miss Kim Kardashian herself dressed in her usual all-black or sometimes; all pink. This series gives us a personal feel and invites us into the homes of big-deal celebrities and their plush couches and china plates. You know it just as we know it; Balenciaga is the vigilante brand of 2022. It's the premiered look for Alexa Demie at the Euphoria season two premiere, it's shown off on the frontside of Dua Lipa's jacket, and it's a grab-and-go fit for Hailey Beiber.

As Balenciaga's new season is showing through a collection of phases, February 1st was the re-up to it's previously embraced phase. In this new one, we have ready-to-wear assortments and accessories that signify the gorgeous silhouettes we know of Aga to do. Where would we be without Balenciaga?

Text by JoliAmour DuBose-Morris
Photos courtesy of Stef Mitchell

Kim Kardashian is one of many celebrities who have been captured from the top to metatarsal in all Balenciaga. Isabelle Huppert features at her home in Paris, Justin Beiber gets photographed at his favorite LA studio, the model Tommy Blue in his home, and Marie-Agnès Diène in her artist studio. Many different walks of life and love conceptualizing in a brand that speaks for all of them. The pieces of this phase include Hourglass bag styles, Le Cagole bags, and boots; Triple S, Track, and Defender sneakers; Pantaleggings and the Falkon Bodysuit; Twisted and Hourglass tailoring; Cut earrings; and casual separates like oversized T-shirts and fitted hoodies. New classics include Bistro, Lady, and Jumbo Tote bags, stretch knee pants, plus — Bat, Stretch, and Wrap sunglasses. It's elegant, it's telling, it's Balenciaga.

The campaign, which is featured at large scale on famous façades worldwide, starting with the Théâtre de la Ville in the heart of Paris, focuses on those products that continue from season to season, becoming timeless. Keep scrolling to see Balenciaga's capture of still life in these in depth photos from the new campaign.

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Born in the Moroccan town of Tétouan and educated in Paris, Khattabi’s upbringing required him to make sense of how the different influences surrounding him could align. In turn, his designs explore the embedded codes and history of his bicultural background. Total Recall addresses this phenomon by including garments meant to reflect adaptation and transformation. Skirts made of tire covers and motorcyle tarpaulins refashioned into dresses are scattered across the collection, conveying notions of displacement. Blending these elements adds an industrial touch to the pieces while still keeping a sense of movement.

From sweatpants infused with polka dots to nostaglic slogans and banner display, the ensembles symbolize hidden identities and memories. Giving us a glimpse into his own memories, Khattabi's work evokes affection for the past. It's a nod to the interconnectedness of culture and how we interact with its complexitites creatively. View the collection below.