Stockholm Surfboard Club’s Spring/Summer 2025

February 28, 2025

Stockholm Surfboard Club’s Spring/Summer 2025 collection brings together football nostalgia, glam rock flair, and the raw edge of death metal. Under the creative direction of Manne Glad, the brand finds beauty in contrast, mixing sport and subculture in unexpected ways.

“For me, football has always been about more than the game—it’s about community,” says Glad. “Like surfing, it’s a ritual that brings people together across generations.” This idea is seen throughout the collection, from mohair sport shorts to a grey melange training tee printed with the number 51— referencing Sweden’s 51-percent rule, which keeps sports clubs owned by their fans.

But SS25 isn’t just about football. A tiger-print strap dress, cotton twill flares, and a leopard satin shirt brings rock & roll energy. The worn-in leather jacket and striped knit sweater can easily be worn at the stadium terrace as well as on the tour bus, while tartan and checks add elements of punk.

This season, we also see a stronger focus on womenswear, with key pieces like a lace-trimmed cotton twill dress and a garment-dyed cardigan dress. The collection also includes swimwear and accessories like leopard-print swim briefs, bikinis, and a new monogram spray pattern on surf shorts and swimsuits.

Stockholm Surfboard Club’s SS25 collection is full of attitude— and it is available now on their website.

By Enzo Holdt
Photography courtesy of Stockholm Surfboard Club

Fashion

LOVETT's AW 2025: LA Winter

February 25, 2025

Balancing glamour with rebellion, Carson Lovett fuses history, bohemia, and street culture to create whimsical yet ironically eclectic designs. After a standout debut last July—worn by stars like Charli XCX and Jennie Kim—Lovett has continued to keep us on the edge of our seats. His new AW ‘25 collection, L.A Winter, under his label LOVETT was inspired by the “thrift-centric” essence of all-American fashion, and released earlier this week. Echoing L.A. Winter’s mantra —“A culture preserved is no culture at all”— the collection plays with dissonance, juxtaposing varsity jackets reimagined as skirts and dresses, bandage dresses adorned with playful bows, and sports stripes running from hip to floor. Monogrammed foil clashes with daisy embroideries, peace signs, and irreverent slogans like “BAE,” “LIVE LAUGH LOVETT,” and “I’M NOT GAY, I’M FRENCH.” With its ironic embrace of glamour and out-of-place beauty, LOVETT’s AW ‘25 collection is designed for the city girl who lives multiple lives.

Text By Rea Brayshaw

Fashion

THE SHOW: An Inside Film on Kim Shui Fall Winter 25

Fashion

Masha Popova FW 25: Do Not Disturb

February 24, 2025

Masha Popova’s Do Not Disturb captures the beauty of clothes in motion—half-buttoned shirts, slipping straps, coats thrown over shoulders. Inspired by hotel rooms, the traces people leave behind, and the stories they tell.

Distressed denim, oversized coats, and soft layers blur the line between dressing and undressing. The colors—faded blues, warm neutrals, deep browns—reflects the elegance of worn hotel interiors.

Shot by Sonny Round and Mila Rowyszyn, the campaign captures bodies in motion, caught mid-step or sinking into furniture. A wardrobe for those who never fully unpack.

See more of the collection below and watch the campaign video here.