Strike

March 13, 2019

In her short time on the scene, emerging designer Suzanne Rae has graced the fashion world with designs that blend old school elegance with a minimalist sensibility. More impressively, if one were to dig a little beyond the surface of an SR silhouette, one could locate the various influences that intermingle and merge just beneath.

Art history for one thing, manifesting itself in Victorian-esque cuts, drapes, and collars...and don’t forget to throw some mod in there. In the other corner, we are presented with the aesthetic trappings of a designer who definitely took her women’s studies courses to heart.

Freedom of expression (with a healthy serving of fun) is one of the most pervasive aspects of her brand identity, demonstrating that women can still kick ass and take names in lacy pants, puffed sleeves, and some square-toed mint green strappies.

Text by Kennedy Fairfax
Video Director Adinah Dancyger
Creative Producer Lindsey Eskind

The Suzanne Rae Pre-Spring campaign, which office has the exclusive pleasure of premiering, introduces athleisure wear to the brand’s expanding repertoire. Harnessing the readily apparent athletic undertones of the collection, creative director Adinah Dancyger opted to hit the lanes, drawing upon the retro inspiration of the classic bowling alley. Think Grease 2 meets The Big Lebowski...strike!

The feminist crest, a favorite from previous seasons, reappears not as a patch but as a silk-screened on t-shirts and sweaters, as well made into rubber logos on athletic tops and canvas boots for more everyday use. Effortlessly youthful yet remarkably sophisticated, suspenders, pinstripes, and wool suiting certainly cranked up the dial at those dusty lanes.

Check out the exclusive video campaign, below.

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Perfection is the recipe for disaster for a lot of us. You will always fail in the pursuit of perfect... but the journey is fun. - Kevin Ponce

Everyone finds zen in their work in a different way. It's a really important part, having something in your work that feels good despite what else is going on. Once you put yourself into that state of flow, a lot comes out. -Martine Ali

A lot of the time we have narratives of people, what we think they are going to be like, or a certain perception of them. For them to blow away all of those things is incredibly cool. That's my main objective and the whole point of writing, to keep the narrative going, to keep cultural criticism going, to keep history going. - Kerane Marcellus