New prints include the earthy duck feather and snake camo (exclusively for the women). The destroy wash stamps the collection with Carhartt’s staple hand-thrown paint splatters, faded color, and abraded seams, marking each piece individually unique. This technique spans from canvas to denim to jersey.
The accompanying campaign, photographed and directed by Bolade Banjo, follows Bukayo Saka and Endrick across training grounds in London and Lyon, framing football less as competition and more as a cultural ecosystem. Through treated fabrics, archival references, and a muted palette informed by natural landscapes, the collection reflects both brands’ continued fascination with performance, utility, and the evolving visual language of the game.
Photographed by Marco Ovando, the campaign cast is made up of members of the Barras Insurgentes community rather than traditional models. Styled in BIG WILLY staples including workwear chinos, white tees, bomber jackets, Sutton coach jackets, and accessories, the cast moves between the gym and surrounding streets, bringing the collection into everyday life.
The project continues Chavarria's ongoing connection to Mexico and its communities. Throughout the images, themes of resilience, movement, and self-expression come into focus, reflecting the spirit of a space built around accessibility and support.
BIG WILLY first debuted in Paris earlier this year with a cast that included Foos Gone Wild's Lil Mr. E, Ricky Alvarez, and Chino Salazar. Arriving alongside custom lowrider bicycles, original music, and an animated backdrop, the collection introduced a new chapter for Willy.
The pieces themselves center around wardrobe essentials; khaki and black chinos, matching work shirts, bomber jackets, and Sutton coach jackets finished with the BIG WILLY logo. Playful details, including magnetic security tags that double as pendants and removable sale labels, nod to familiar ideas surrounding class, value, and access.
As with much of Chavarria's work, BIG WILLY continues to question traditional notions of luxury. Rather than focusing on exclusivity, the collection places its emphasis on identity, community, and the power of clothing as a tool for self-definition.
BIG WILLY is available now in limited quantities through Willy Chavarria.
