Tommy Genesis: "The Bitch That's Born Again"
The release of “peppermint” is accompanied by a video directed and edited by Tommy herself. Which sees Tommy decked out in corsets and mesh in the desert, with her signature blonde locks, draped atop a white Lamborghini as she proclaims, “I’m the bitch that’s born again, In my bag, on the cover of magazines, / no flex cause I'm underground and mainstream..."
Check out our exclusive interview with Tommy below.
First things first, we're (obviously) in a global pandemic. How has it been for you in lockdown? What have you been doing with your time?
Making this album. Honestly it gave me a chance to really sit with the music and get really deep, dark and dirty with myself. I also got a puppy and that’s brought me pure joy, his name is Rumi, after the poet.
So I saw that you directed and edited the video for “peppermint." What was that process like and did you like having full creative control?
I need creative control. I can’t sleep at night if I don’t have creative control. For me, the process begins with the idea, which turns into the treatment, hiring a team, showing up, executing everything as genuinely as you can. Then directing it — but then going home and shifting through hours of footage to make it. I couldn’t imagine just showing up and leaving the rest to someone else, I'm not a model, I’m an artist. So, for me it’s important to control the idea from the conceptual stage all the way until something real is born and delivered to my fans. Honestly it’s one of the only things that will keep me up at night, not having creative control. I just refuse to live that way.
The music video for peppermint beautifully represents the aura of your lyrics - could you talk us through the production of this video?
So peppermint is really like “I’m the bitch that’s born again” and it’s like, if I’m gonna come back, I mind as well come back. For me, I feel like there’s a lot in the song that I feel like I just claimed you know? I just say some weird shit after that. I feel like I’m still playing but I’m kind of like yeah, ‘I know I’m underground’ but I’m here now. I feel like this whole album is me standing up a little bit and being like, well, no ones gonna claim this for me, so I might as well just claim my spot because I really feel like I haven’t really tried to before. I feel like in peppermint I have, even though I’m still subtle with it, I still have a bit more that I wanna come for.
This is your first single in two years, could I ask you why you took such a long break and did covid have anything to do with prolonging any of your projects?
It was honestly a label situation, I was with two labels that broke apart and then the label that I stayed with wasn’t really there for me for 2 years. So I’ve always been making music but I’m finally in a good place with them and they’ve been really great with this last project and everythings working again. So I’m able to put it out and it’s my last album with them. So yeah, that kind of attributed to it all but of course when Covid hit it’s just been a whole year of not really being able to put anything out, like you can, but people would advise you to wait on it because they didn’t know the future. Everyone was so afraid and for me, I was like "I’m not gonna push anything, I’m just gonna keep making shit." And I ended up finishing the album, so it all worked out.
So how is your writing process? Do you go to the studio and sit and write, or is it kind of happening as part of your day I guess? Is there a border or not really?
So for this album I really wrote most of it in the studio but not with any intention. Some of the songs like the Charlie Heat songs, we had sessions at his studios and those were just some songs that we made in a few sessions. We literally made those songs in like two days, which is crazy. Like, for peppermint I wrote it right away and never touched it again. Like, a lot of the songs that I’ve made one time in the studio, once you have the song you go in again, like, even though my lyrics or my vocals are recorded once, I still go back into the song and see if we need to any more instruments, do we need to take something away, you know and then you have to mix it and then you have to master it.
Correct me if I’m wrong but Identity, power, and rebirth seem to be the core elements of this song. Why are these elements important for you to explore?
I think rebirth for sure and then I think every person has their own power, you know? Everyone has a power and it’s just like 'how much of it do you want to claim? Like what do you want it to look like and who do you wanna be?' For me as an artist, I always play with taking the driver's seat back. I always play with being in control and being super dominant and being really submissive, and even with the hook in peppermint where it’s like “I’m the type to take your money, take your soul, I leave no fingerprint.” Like, for me that’s not about fucking over somebdoy, it’s about, “I know you can’t touch me” and really just feeling myself, like I can go here, i can go there, and I can decide when I wanna leave and so it’s definitely about power. It’s also about saying whatever the fuck I want, like, I didn’t really plan it, I just sat down and wrote it.
I love that your music and videos have this very “f*ck you, I’m gonna do me” attitude, where does that stem from and how do you attain a bad bitch aura?
Honestly, I don’t even think about it. Like, when I’m in my video doing that there are a lot of shots of me laughing and smiling, I just don’t use them. So it’s almost like yeah, that’s part of it, being that way and feeling myself and doing that. Which is why for me editing is so important because I literally control the mood with the editing. I’m such an energy person that I just choose the bad bitch energy. I’m drawn to it, I like to feel that way, I like to feel powerful and not so much bad bitch, but like, I’m here and why be soft? It’s still really vulnerable for me though, like, I still feel vulnerable. But yeah, it’s not really a front, it’s a part of me.
I’m very curious about the lyric, “I’m next but not part of the hypocrisy,” what does this mean to you?
I was just thinking about how a lot of rappers don’t write their own music. It’s about “I’m next” but I’m not a part of this system or a creation from someone else. I’m just myself and I write my own songs.
What kind of feeling dominates when you listen to your music or what do you want your listeners to feel when they listen to your music?
First of all, I just love my fans and I love my listeners! I want them to feel empowered, I want them to feel like whoever they are, that’s good enough. They don’t need to be anyone else and I want them to feel fucking empowered. Like, they could be that bitch on a car if they wanted to be. It’s not all about me — like it is, it’s how I channel, my music is through me. It’s through my perspective, but I keep making music because I meet people who have gotten me through this or you know "This helped me when I wasn’t feeling myself and then now I feel so much more confident." Or "you inspired me to make music" or just like "I like to play your shit when I’m going out." like, anything like that. It just makes it so worth it because then otherwise I’m just sitting here listening to my own music. Like for me, I don’t really listen to my music like that, for me it’s like I need to make the song because I’m going through it and I need to make it. And then I’ll listen to it a few times afterwards and then I’m good.
Lastly, imagine covid ends tomorrow, what’s the first thing that you would do?
I haven’t seen my family in Canada for a year, so I would definitely go and visit my family.