Tour de Traffic with Pacific Town Club
Created by Siddiq Cornish, Pacific Town Club is a modern sports and social club. But the club's intent is much bigger than this: in particular, it's about being a space for Black people to take part in the sports that rarely feature people who look like them, and have "historically tried to erase them." From golf to fishing to cycling, the club does it all, gathering interest from brands like Oakley and Canyon Bikes (who supplied the bikes that day) along the way. Moreover, it's also found a tight-knit community, with its tagline: 'for us, by us.'
"We want to create space in places where we haven't had a voice for so long," Cornish said. "Where we can be free of judgment, free of any expectation to be an expert or anything like that, and just promoting a healthy lifestyle. "
Inspired by the original Pacific Town Club, an all-Black mens sports and social club that was popular in the 50's with little history, Cornish has big plans for the reintroduced club. One the calendar is rock-climbing, snowboarding, and every other sport, really. "You might like it, you might not, you might do it once a month, or with your kids for the rest of your life," he said. "We're trying to plant a seed and see how it goes...We want people to ask, like, why can't it be you snowboarding in the Swiss Alps, or cycling in Mallorca?"
As serious as he is about the club's purpose, he's just as serious about the way it looks. "We're developing some cycling jerseys, we did a fishing shirt, an SPF 40 sun shirt," he said. "Black people have always been making sportswear cool––even sports that we didn't play–– so we're trying to imagine, what if we did? What if we took those same people who made the clothes cool and then took this sportswear and put it back in a context where you have this cool, stylish fashion that gets people to try out the sport?"
That evening, cycling jerseys or not, they were engaged all the same. It was 5:33 and they were getting antsy; they were late. Ahead of them was a 20-mile ride through the streets of LA, soundtracked by rush-hour traffic and shaded by palm trees. Some were nervous about not having any gears for their bike, but didn't let it show. A latecomer, still in their car, drove up, asking the group where they had found parking. Moments later, it was time to head out; all of the bikes' wheels turned in the same direction, with Cornish leading the way. They didn't want to miss the sunset.