Tyla Plays Hide and Seek with Kate Spade

The rollout also introduces two-time Grammy Award-winning artist, Tyla, to the Kate Spade universe, as she joins the brand as their newest ambassador. The project grounds itself in the perspective that all the world is a playground, if we can connect with our inner child enough to see it as such. It reminds us that we need not wait for moments that are outwardly exceptional. Our current reality is something of an endless well to be curious about. And this curiosity can absolutely be explored fashionably. The Duo Mini Shoulder Bag at the center of this narrative strikes a perfect balance between sophisticated and playful due to its versatility. The purse can be worn as a shoulder bag or curved into a smaller clutch. It also comes with a smaller coin purse attached. For bolder personalities, the Giraffe Haircalf or Hot Fudge Metallic are perfect choices to add texture to an outfit. Other colorways include Beet, Laurel Leaf, Smokey Petal, Driftwood, Hot Fudge, and Pomegranate. Joining Tyla in this campaign are unique personality-driven characters like Kareem Rahma, Bretman Rock, Dylan Kevitch, Nick Kosir, Julia Mervis, and more.
Bretman Rock feels the campaign, at its core, is a lesson in finding something to laugh about in the everyday. Taking the small moments that are right in front of you and turning them into smile-worthy instances. Referencing the campaign shoot, he says, “So next time when you’re feeling down, maybe get up in a tree with your chicken? Period."



















