Wearing New York

February 13, 2019

OVERCOAT was founded in 2015 on one sweet and simple design principle: a garment should be generated by its underlying structure, and for creative director Ryuhei Oomaru, this principle pertains to the visual as much as it does the symbolic.

Inspired by the concept of “wearing New York,” the designer developed a line of outerwear made from a material that we all tend to look at but never really see: storefront awnings—a metaphorical, albeit utilitarian, solution to braving the long and unforgiving city winters.
For F/W ‘19, OVERCOAT presents a collection that manipulates the patternmaking process to accentuate and champion the fact that all body types are unique. Each unisex silhouette is tailored in such a way as to allow for the drapery and contour of each garment to adapt to the body of the wearer—a minimal feature that ensures maximum comfort.

Text by Kennedy Fairfax

It’s aesthetic versatility also speaks to the impressive range of the collection, which effortlessly blends elements of sport and street with a sophisticated palette, joining browns and greys with vibrant shades of red, purple and blue, with a few loud logo prints sprinkled in between. The mix of color, and the garments’ unique ability to adapt to the wearer embodies the same bold spirit needed to survive in New York—after all, who was it that said adapt or die?

View the F/W ‘19 collection, below.

Photos courtesy of the brand.

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