Welcome to the World of KAWAIINO

July 19, 2022

This is KAWAIINO, the brainchild of Jess Cuevas and Sakura Bready, an amalgamation of inspiration and style pulled from their respective cultures.

The office-exclusive editorial beautifully articulates what it means to write a love letter to one's experience, culture, and community — drawing on Latinx and Japanese Kawaii culture and style, paying homage by using plushies to accessorize looks made up of designer Willy Chavarria's impeccable work. Shot by Anthony Treviño in The City of Angels, this special takes the idea of a "melting pot" and offers us a picture of the many wear-able mediums that phrase can be applied to.

Creative Direction Sakura Bready
Art Direction Jess Cuevas
Copy by Anna Zanes
Styling Jess Cuevas and Sakura Bready
Photography Anthony Trevino
Video Jess Cuevas
Fashion Willy Chavarria
Custom Tank Tops Julissa Aaron
Hair Sean Fears
Makeup Pauly Blanch
Nails Lila Robles
Digital Tech Aj Wilson
Styling Assistant Megan
Talent Sarita, Alyssa, Julissa, Kim
Sound BASECK

Now, we are honored to invite you to go on an exclusive journey with us, through the inclusive world of KAWAIINO.

For more from the shoot, check out the KAWAIINO film below.

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BALENCIAGA AUTOMOBILI LAMBORGHINI

Fashion

adidas Originals x Wales Bonner SS25

May 28, 2025

For Spring/Summer 2025, adidas Originals and Wales Bonner return with a collection that is a tribute to the in-between moments, those subtle spaces where things shift and blend. Think coastal towns where the buzz of the city meets a laid-back seaside vibe. This collection taps into that feeling of movement.

Design-wise, it’s all about balance. Sporty and sophisticated come together in pieces like sleek tracksuits, hoodies, polos, skirts, and matching sets. Wales Bonner’s signature tailored touch gives everything a more elevated feel, while the accessories — chunky suede bowling bags, compact leather versions, and retro socks — add extra personality.

The campaign, starring Brazil and FC Barcelona star Raphinha, is as artistic as you'd expect, capturing a dreamy, sun-soaked vibe that reflects the collection’s main message: that the most interesting stories happen in the spaces where worlds meet.

Text by Dylan Andrews
Photos and video courtesy of adidas Originals and Wales Bonner

This season, the footwear really stands out. The big highlight is the debut of the Karintha, a brand-new sneaker that shows off the creative connection between the two brands. It’s low-profile but full of thoughtful details. The Superstar Hi is also back with a slimmer sole and plush suede finish. And to top it all off, the iconic adidas Adilette gets a luxe, handwoven leather makeover made in Brazil, perfect for the upcoming summer days.