The West Hollywood Edition: New York Design Meets Hollywood Glamour

For those who partake, Men’s Paris Fashion Week is generally perceived as less stressful, more casual and oftentimes more fun than Women’s. With sneaker and tech-wear brands ruling over much of the collaborations and their accompanying launch activations surrounding and supporting many of the runways, those in the industry may happily forgo their less forgiving garments for those more appropriate to sustaining such a demanding calendar—especially through Paris’s ceaseless freezing-rain.

That being said, it still requires an impressive mental and physical endurance to fully maintain one’s wellbeing for the duration of the schedule. At hearing that the global agency Wahter Studio was teaming up with Bonesoda for a party to cap off the week—and at our late Mr. David Lynch’s Silencio no less—the Office team was ready to throw in what was left of our sanity and celebrate one last evening of fashion, and well-groomed, attractive men.

Backstage during the event we caught up with Freddie W, one of Wahter’s founders and Creative Director to chat about the celebratory night, when the agency’s team met at Silencio after being denied entry and building a multi-city creative community.

Paige Silveria

Wahter’s a team of four right? How’d you all meet?

Freddie W

Yeah, it’s myself and I’m from New York, but based in Paris; our Director of Graphic Design, Romain David, who’s from Paris; and Prosper (Lead Cultural Researcher) and Bruno (Image Director) who are both from London. We all met in 2019 during Men’s Fashion Week—after getting rejected from Silencio.

PS

No way.

FW

We were just walking around when we noticed Bruno and Prosper sitting outside. We were like, “Y’all didn’t get in either?” So, in a way, this feels like a full-circle moment for us.

PS

Haha yeah I bet. So what is Wahter?

FW

It’s a studio that was founded with the idea of creating a fluid, borderless space for cultural storytelling. We come from different backgrounds—fashion, design, fine arts, and research—but share a common vision: to shape cultural moments that feel organic yet intentional, without pretension. Our approach is deeply rooted in community, authenticity and creative exchange. Every event is a family affair.

PS

I love that. Tell us about tonight. Such a good lineup.

FW

Every artist we booked is someone we admire, not just musically but for the energy they bring. Mowa is someone who embodies both fashion and community in a way that’s disruptive. HiTech is family now, super infectious, and raw in a way that can’t be replicated. Broodoo Ramses is a dear friend of ours, we can’t do a party without him. He has this unique ability to command a room and get everyone moving, same with Dylan who we love so much.

PS

Yeah Dylan’s our girl.

FW

Bamo Yende is always pushing new sounds that excite us, and Zillions is just unearthly in terms of energy and technical skills. It wasn’t about booking names—it was about curating a moment.

PS

That’s definitely coming across tonight. And a party with Bonesoda is always a great time.

FW

We’ve been tapped in with Bonesoda for a while. We played a DJ set from them back in 2023 and have been in sync ever since, but have been attending their events since forever. We really consider them a heritage brand in this little community of ours. They’re a movement in their own right. It made sense for us to come together cause we share the ability to bring people together, especially at the intersection of nightlife and fashion. It just felt so natural because we both prioritize creating spaces that feel real and unfiltered. It wasn’t a partnership for the sake of it; it was about building something meaningful together.

PS

Why Paris?

FW

Paris is where so many cultural currents intersect. There’s an undeniable energy, especially during Fashion Week, that makes it the perfect place to bring different creative worlds together. There’s so much happening here right now; it's a really important moment. But we’re not tied to one city. Everywhere feels like home—Berlin, London, Tokyo, and even cities like Dakar and Lagos are on our radar. We’re interested in places where culture is shifting in real-time. We believe in creative globalization.

PS

Yes invite me to the African events! What are some of your other favorite projects?

FW

We hold all of our projects incredibly close to heart—whether it’s for our close friends at Air Afrique for Bottega, Versace, introducing Axel Arigato to New York or our first DIY exhibition in Carroll Gardens at At Peace Gallery. Every time a project comes to life, it feels surreal—seeing people come together and the energy that unfolds. I think the common thread across all our projects is the lasting connections people have that continue years later. Our event tonight with Bonesoda carries this same feeling. It really tested how far we could push the balance between music, fashion and cultural energy. It isn’t just about throwing a party; it was really about capturing a feeling, something electric. Our work with emerging artists and brands has been defining for us—building from scratch, experimenting and learning along the way. A lot of our projects challenge our instincts and force us to rethink what’s possible.

PS

How do you like Men’s Fashion Week? I feel like it’s the much more relaxed counterpart to Women’s. The parties can be more easy-going.

FW

Both schedules have such unique energies, Men’s is organized chaos and Women’s has a certain freedom to it. People are less concerned with spectacle and more focused on the culture surrounding the shows. But both are really exciting in their own way.

PS

Do you have anything coming up that we should be excited about?

FW

Definitely—without giving too much away, we’re working on something for Women’s Fashion Week that will have its own distinct energy! A different pace, and a new set of collaborators, but the same kind of experiences we love to create—raw, immersive, and unexpected.