Wise Guise

EGONLAB SS26

June 27, 2025

EGONLAB’s IN MEMORIAM collection pays tribute to René Glémarec, the founders’ grandfather and a key inspiration. This season EGONLAB revisits ancestral craftsmanship rooted in his Breton heritage, making sure legacy is part of each stitch. Blending coastal tradition and urban elegance, sharp tailoring is softened, whilst traditional elements and craftmanship evoke memory through each piece. Through this collection, the house reflects on how collective memory shapes identity and renews meaning in the present.

From the Breton coast to the streets of Paris, this collection acts as a journey through seasoned fabrics and links to nature through its color palette. Sharp tailoring and precise silhouettes are played with through construction, whilst the legacy of Brittany is also present through oversized collars and traditional headwear. Laces and embroideries honor the region’s ancestral techniques, directly inspired by the Glémarec family’s personal collection.

Collaborations were a large integration for the house this season, partnering with the likes of Bearbrick, Havaianas, Longchamp, and Belvedere. Preview the lookbook below.

Imagery courtesy of EGONLAB

Fashion

Wales Bonner SS26

June 27, 2025

Wales Bonner celebrates ten years with this SS26 collection, 'Jewel' takes inherited ideas, gathered influence and guidance. Channeling the opulence of 1930s evening wear and eclectic wardrobes inspired by British sartorial traditions, this collection expands the vision of Superfine style.

With a mix of relaxed and tailored silhouettes, an intentional preppy aesthetic is achieved through fabrics and craftmanship. Made in England in partnership with British knitwear masters John Smedley. Eveningwear is inherited from generations - a tailcoat of wool and silk is produced in collaboration with Savile Row tailors Anderson and Sheppard.

In a new collaboration with Y-3, the adidas Originals partnership focuses on a devotion to Japan through reimagined archive silhouettes. An athletic influence is once again elevated within this collaboration. Preview the lookbook below.

Imagery courtesy of Wales Bonner
Styling Tom Guinness
Show production GW+
Casting Rachel Chandler at Midland Casting
Content Art Direction and Production R.N.A
Makeup Lauren Parsons
Hair Jawara Wauchope
Collaborations adidas Originals by Wales Bonner, Anderson and Sheppard, Crombie, John Smedley, Stephen Jones Millinery, SNOW Diamonds PR - KCD Worldwide

Fashion

Saint Laurent Summer 26 Menswear

June 27, 2025

Anthony Vaccarello creates a moment between Paris and Fire Island in this years Summer 2026 Saint Laurent menswear show. Inspired by a time when desire was style, ambiguity becomes elegance. Paying tribute to a lost generation, to artists such as Stanton, Angus and Ellis who gave a face to silent desires, and of course to Yves Saint Laurent, who in 1974 sought refuge, only to create anew.

Unfolding around an installation by Céleste Boursier-Mougenot, this collection explores subtle sensuality and the fragile moments when one dresses to reveal, as much as one does to conceal. Silhouettes are sculpted whilst also creating flow and movement.

Continuing the classic essense of Yves Saint Laurent, through a soft color palette and effortless fabrics.