“Hysteric-steric, am I hysteric? / Hysteric-steric, can’t escape it,” Yves sings over a pulsating beat on her new single, “Hysteric”. It’s September 25th, a week after London Fashion Week, and we’re inside The Old Selfridges Hotel, where the crowd is chanting every lyric back at her. It’s an intimate night for fans, organised by fashion label Stone Island and Yves’ record label, PAIX PER MIL.
Born Ha Soo-young, the 29-year-old South Korean singer, songwriter and dancer has been in Europe for a series of performances, and to attend London Fashion Week. “I was really grateful to attend several shows during Fashion Week,” she shares, particularly noting the Natasha Zinko show as a highlight. “The whole thing felt very free and unconventional. I remember not just the clothes, but the moments they appeared in. It felt like watching a performance as much as a fashion show.”
Another stop on Yves’ fashion week calendar was Susan Fang’s catwalk show at the Barbican, where we met briefly. She wore a bright pink, bow-adorned gown, and a week later wears an all-black Stone Island ensemble—a fashion chameleon in her own right.
Debuting as part of the 12-member K-pop group Loona in 2018, Yves has been performing solo since 2024. Later this year she is set to release her fifth EP, CUTE & ANXIETY, led by singles “Hysteric” and “Adam”, the former of which she premiered live at the show. “It felt less like a traditional concert and more like playing my music for friends, dancing and hanging out together,” she tells me. “The feeling was less ‘watch me’ and more ‘let’s enjoy this together.’”




































