Photographed by Marco Ovando, the campaign cast is made up of members of the Barras Insurgentes community rather than traditional models. Styled in BIG WILLY staples including workwear chinos, white tees, bomber jackets, Sutton coach jackets, and accessories, the cast moves between the gym and surrounding streets, bringing the collection into everyday life.
The project continues Chavarria's ongoing connection to Mexico and its communities. Throughout the images, themes of resilience, movement, and self-expression come into focus, reflecting the spirit of a space built around accessibility and support.
BIG WILLY first debuted in Paris earlier this year with a cast that included Foos Gone Wild's Lil Mr. E, Ricky Alvarez, and Chino Salazar. Arriving alongside custom lowrider bicycles, original music, and an animated backdrop, the collection introduced a new chapter for Willy.
The pieces themselves center around wardrobe essentials; khaki and black chinos, matching work shirts, bomber jackets, and Sutton coach jackets finished with the BIG WILLY logo. Playful details, including magnetic security tags that double as pendants and removable sale labels, nod to familiar ideas surrounding class, value, and access.
As with much of Chavarria's work, BIG WILLY continues to question traditional notions of luxury. Rather than focusing on exclusivity, the collection places its emphasis on identity, community, and the power of clothing as a tool for self-definition.
BIG WILLY is available now in limited quantities through Willy Chavarria.
AMANDA wears TANK TOP and UNDERWEAR by BLONDITA.
LEFT: AMANDA wears BRA by TANK AIR, TUTU is TALENT'S OWN.
RIGHT: AMANDA wears BODYSUIT and TIGHTS by LOS ANGELES APPAREL, HEELS are TALENT'S OWN.
LEFT: AMANDA wears BRA by BRODY.SHOP, UNDERWEAR by LOS ANGELES APPAREL.
RIGHT TOP: AMANDA wears TANK TOP and UNDERWEAR by BLONDITA.
RIGHT BOTTOM: AMANDA wears TOP by BRODY.SHOP, and SHORTS by BLONDITA.
LEFT: AMANDA wears TOP by BRODY.SHOP, SHORTS by BLONDITA.
MIDDLE: AMANDA wears BRA by TANK AIR, TUTU is TALENT'S OWN.
RIGHT: AMANDA wears BRA by BRODY.SHOP, and UNDERWEAR by LOS ANGELES APPAREL.
Blending football iconography with album-world aesthetics, the collection reimagines dream pop, experimental music, and supporter culture through sublimated tartans, woven crests, graphic treatments, and terrace-ready accessories. Alongside the release, 4AD will also donate to War Child, supporting children affected by war through education, protection, and advocacy.
