"Your Silence Gets You Nothing"
Check out the campaign below, and the shop the collection December 5th.
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Check out the campaign below, and the shop the collection December 5th.
Taking the classic Gazelle shoe, a quintessential adidas symbol, Wood Wood infuses personal influences— nostalgic nods to their own neighborhood of Nørrebro in delicate details and prints emblazoned on the shoes, football scarves, caps, and shirt that make up the capsule collection. A celebration of the contemporary attitude W.W. brings to sportswear with their abstract reinterpretation, and a respectful homage to the archetype that is adidas, the release presents a spirited partnership that demonstrates the potential for a creative and dynamic duality in design.
To reinforce and celebrate the symbolic and stylistic goals the shoe had always stood for, the brand teamed up with the 2017 masters of techno/house music and lifestyle across the globe— Boiler Room. To offer us a literal underground haven, they took over the subway station at 162nd and Amsterdam Ave. with a light installation reminiscent of Japanese-futuristic iconography, and a lineup provided by Boiler Room that nearly blew the subway tiles off the roof. The vibrating, vivid night was the epitome of every energetic motif that the 97 has represented throughout its history, taken to new heights.