"Your Silence Gets You Nothing"

Check out the campaign below, and the shop the collection December 5th.

adidas by Hender Scheme

August 17, 2017

Hender Scheme is taking sneakers somewhere that is certainly unique. The brand’s “Homage Collection” brings adidas Originals back to Tokyo, where the founder Ryo Kashiwazaki ‘s career had gone from a cobbler studying psychology, to bringing his care for craft to the global design industry. Keeping tradition a theme throughout the line, each pair is handmade in Tokyo, thereby elevating a typically mass-produced product. An important element Ryo has brought to the brand has been through his efforts in reflecting the “gender schema” theory inspired by his roots in psychology and attempting to transcend the societal structure and stigma surrounding sex as it relates to appearance. This concept has carried through into both the shoes for adidas, as well as campaign featuring the collaboration— recalibrates focus on the care for craft versus one’s image and provides a fresh perspective for fashion ideals.

adidas Originals by Hender Scheme will be available for general release September 2nd.

Sport

adidas Tennis by Pharrell Williams

Skorts, polos, cable-knit sweaters are stamped with the iconic pin-stripes and color-block prints of the 1970's— a nostalgic nod to an era full of long-haired, sweat-band bearing heartthrobs. The campaign features videos of our current tennis stars, Sascha Zverev and Garbine Muguruza, and the items will be available to purchase August 31st from adidas.

Sport

Wood Wood's Anniversary adidas

Taking the classic Gazelle shoe, a quintessential adidas symbol, Wood Wood infuses personal influences— nostalgic nods to their own neighborhood of Nørrebro in delicate details and prints emblazoned on the shoes, football scarves, caps, and shirt that make up the capsule collection. A celebration of the contemporary attitude W.W. brings to sportswear with their abstract reinterpretation, and a respectful homage to the archetype that is adidas, the release presents a spirited partnership that demonstrates the potential for a creative and dynamic duality in design.

The W.W. Gazelle will be released at the Wood Wood 15-year anniversary event in Copenhagen, August 10th, 2017.
Remaining pairs will be sold via W.W. stores and online August 12th.