Coach Introduces: Give A Little Love
Additionally, the house also unveiled a special holiday episode of Coach TV with new vignettes inspired by nostalgic treasure holiday film, tv, and music pop culture references 一 which drew inspiration from Coach Creative Director Stuart Vevers’ vision of heritage reimagined for a new era.
The new episode of Coach TV includes a special appearance by face of the brand Jennifer Lopez. The film, directed by Jason Bergh, features the iconic scene from Lopez’s 2002 music video “All I Have” where she carries an armful of Coach Signature monogram bags down a snow-dusted street in New York City. Joyfully updated for 2021 by Coach, the video features Lopez in the same setting—almost 20 years later—proving icons really do last forever. To create this season’s episode of Coach TV, Coach collaborated with writer and director Amber Schaefer, with additional infomercials starring Bob the Drag Queen and directed by Danielle Aphrodite Nemet.
Check out the festive campaign below.