Eye/LOEWE/Nature S/S '20
The latest collection is a round up of all the accessories, boots, parkas, cargo pants and fleeces you’ll need to jump start your next trip. Function follows form with organic and recycled fabrics echoing the brand’s commitment to create something sustainable for the environment and classic in silhouette. After all, according to Jonathan Anderson himself, the Loewe man is “kind of day-to-day, but at the same time wants to experiment. In a weird way, there is a conservatism to him, but there is an eccentricity inside.”
In this case, the Loewe man comes in the form of actor Josh O’Connor, pictured climbing through the foothills of Mount Fuji and the thickets of neon and noise in Tokyo. Fittingly, the setting is as eclectic as the collection: psychedelic prints and t-shirts with watercolor landscapes are all tied together by the eye motif unique to this Loewe line.
Shop the collection today online, and check out the campaign below.