Hailing Helmut Lang
Paying homage to the past project, Helmut Lang has released three pieces that will be available today, shirts and hoodies in the spirit of our brightly colored city cabs, featuring the archival image of a Helmut Lang taxi taken by Iain R. Webb in 2000. As an advancement of the project, the brand will be giving out public merchandise from one of their taxis over the next few days. Follow their IG for more updates.
Check out the campaign below, shot by Alex Lee, showing the collection worn by authentic NYC cab drivers in Long Island City at an auto body center.