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Polaroid Goes Big by Going Small

In launching the smallest instant camera to exsist, Polaroid has set its sights on celebrating the innovation of both the camera itself and the artists who will eventually wield it. By collaborating with various creators, including creative director, designer and Lizzo collaborator Quinn Whitney Wilson, and songwriter/poet Arlo Parks, Polaroid highlights “unique stories and mediums.” 

 

“It’s a pleasure to be working with Polaroid to document the strange, the inspiring, and the gorgeous moments that pepper my creative days,” Parks said.Alongside the release of the camera, Polaroid is also launching Go film, which “reimagines Polaroid’s classic square format in the smallest analog film the brand has ever produced.”

 

The Polaroid Go is now available on Polaroid's website.

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