Setting The Standard In Bangkok

Having been there to catch the action once again, after many special nights at various Standards throughout the world, office thought it was finally time to talk to one of the masterminds behind it all — Stephane Vacher, EVP Culture and Entertainment for the brand. He’s responsible for bringing the exciting and engaging programming and is a figurehead in building out the world famous nightlife scene we have come to know from The Standard. The thoughtful and diverse programming has been a direct reflection of the diverse crowd the brand has been able to capture from the tastemakers of the world to travelers just looking to be in a fun environment.  

As Stephane toured us around the 155 room property inside the largest tower in Bangkok, King power Mahanakhon it became clear this would not only be a stand out in Thailand but in fact the whole of Asia, making it a true flagship.

Can you describe the culture of The Standard and how it sets you apart?

The culture of The Standard is a celebration of Life, Inclusivity, Art ,Music, Fashion and Creativity overall, nurtured by like-minded people who are passionate and excited by what we stand for, and create. It is a platform that allows our teams and collaborators to express themselves not only through artistic channels but also through self-expression.

The Standard is known for their innovative and distinctive approach to hospitality. How do you keep it fresh? 

We are constantly evolving as humans based on what we are exposed to at a present time as well as the way we interact with technology and new trends. We constantly challenge ourselves to grow as the world and the way we experience it changes around us. 

How would you describe the perfect night?

A perfect night happens spontaneously and evolves organically as the hours go by. It is with family and/or dear friend(s), we start with drinks and no real agenda, and let the night take us away from one place to the other. It is all about quality time, it is stimulating and interesting and it usually involves music.

You’ve had so many great celebrations throughout the years. What’s one party moment that will forever stick out to you? 

The nights can be magical, I have so many incredible memories. Some of my favorite ones are unexpected moment such as a small birthday celebration we hosted at The Boom Boom Room for a young actress (which I will keep anonymous); Stevie Wonder arrived unannounced and sat at the piano to sing her happy birthday for a crowd of 80 guests. It was so unexpected and intimate, it was such an incredible treat.

What’s the biggest mistake you can make when trying to create culture?

Surrounding yourself with people who have no emotional connection with what you are working towards.

Have you had a favorite collaborator? 

I am fortunate to have collaborated with extremely talented people through the years, from upcoming and established music artists to light, sound, graphic, interior designers and many others in different discipline. I could not name a favorite. 

What one thing you hope guests take away from their experience of staying at The Standard or attending a Standard event?

We work towards creating an immersive experience for our guests. The harmony between the environment we create, the entertainment, the drinks and the food offering, as well each guest interaction is what creates the experience and makes it so great. But if I had to pick one thing, I would hope that our guests remember how kind everyone is. 

Best advice you have gotten in nightlife? 

Don't get high on your own supply. 

What does it mean to finally have a flagship location in Asia?

It is an amazing growth moment for The Standard. It allows us to expend our community and connect it between the US, Europe and Asia, as well as opening opportunities to create new properties in this part of the world.

If you could only listen to one album for the rest of your life, which one would you choose?

Sala Sinephro - Space 1.8, or maybe Floating Points & Pharoah Sanders - Promises, actually, Harold Budd - The Pavilion Of Dreams .. huummm, I really need to think about this one.

What is the most rewarding part of your career?

To hear from our guests, collaborators and coworkers, how much of a good time they had and how inspired they feel about what we do and the way we do it.

If you could travel to any time period, which one would you choose and why?

It would be the future. We can learn from the past but we cannot change what happened, alternatively, the future is ours to define but also a true mystery which makes it exciting.

If it was a moment in time , it would be July 21st 1990, Berlin, for Pink Floyd s The Wall concert commemorating the fall of the Berlin Wall eight months earlier, which was attended by 350 000 people.

What are some projects you are currently working on or are excited about in the future?

We are opening properties in Singapore, Melbourne, Lisbon, Brussels, Mexico and many other destinations in the next few years. Each projects is unique and tailored for its specific location. Diving into the local culture to understand how we can contribute to it is fun challenge I am looking forward to.

• Check out the scenes from the opening night below. All images in slideshow supplied by The Standard.