Co-founder of OGBFF, Angela Ruis, is chronically online herself, which is how she helped develop an array of outrageously laugh-out-loud, yet ultimately relatable, upcycled and handmade apparel. But after the label took our Instagram feeds and every sartorial tastemaker's closet by storm, Ruis decided to return to another form of inspiration through her own brainchild and online retail space, Blondita Shop.
“I started Blondita Shop before OGBFF. I had been printing and hand-making clothes under the brand for a few years before OGBFF’s inception. As I'm starting Blondita back up again, a lot of people think I'm just starting this brand for the first time, but actually, I had neglected her for the past 3 years to focus on OGBFFs skyrocket! Now that OGBFF feels like a teenager, I'm back to focusing on my baby again,” she explains.