7 Days S/S '20

In the 80s, the heart of Fiorucci’s cool was its New York store, practically the “daytime Studio 54," and a popular hangout for legends like Andy Warhol, Robert Mapplethorpe, Bianca Jagger, and Madonna. The store had the vision of somebody who could sense things in advance as if Elio knew what would be cool before it was. They served free espresso before most Americans had even heard of it, had the hottest DJs spinning tunes in the store, and live models dancing in its window displays. Fiorruci wasn’t just a brand; it was a lifestyle. At the club, you’d hear about it because at least one person was wearing it.

The same spirit of individuality amongst peers lives on under the brand’s new Creative Director, Francesca Murri. Her debut collection, unveiled at Milan Fashion Week, brings us back to the early Fiorucci days with bold primary colors, soft, silky pinks, and understated neutrals in whites and blacks juxtaposed with classic Fiorucci elements like Andy Warhol's iconic banana print. Murri’s blending a refined Italian sensibility in tailoring with the brand’s pop art origins and we love to see it. 

With Francesca Murri at the helm, there’s a promising future ahead for the brand whose legacy is a time capsule from when fashion had a lot more soul. And maybe, just maybe, Murri’s here to steer it in that direction.