Some hot items included in this limited edition release are the Blare tracksuit, which highlights a camo print that has grown iconic for the GIA GIRL, micro-bikinis, and very mini mini-skirts. This, coupled with a return of the Von Dutch trucker hats and bowling bags, makes for an aesthetically charged moment in culture. The iconic Von Dutch accessories are personalized and made new by use of I.AM.GIA's cheetah velour, glittering accents, and overall embedded sass.
The flesh of the 2000s and its palpable visual attitude finds its way to a new generation of forward-thinking minds and bold bodies who value maximalism and story. The collaboration could not have been more well-suited, as both brands maintain their identity and come together to forge such a distinct and stylized line.
The shoe is naturally aligned with Basketcase’s ‘RUN HOME’ campaign, which plays into the irrevocable nature of youth. The perfectly rugged combination of hiking shoes and blue jeans was particularly popular during Kinninger’s time as an adolescent, making the aestheticism of this rollout one that is instinctive to the brand. The shoe’s silhouette is inspired by running shoes from the 70s, and is designed with a deep brown nubuck, including mesh underlays.
Playing into this personability, the shoe has interchangeable laces made of rope and yarn, and custom tongue labels. The design also includes a premium leather lining and black EVA foam midsoles and outsoles, adding further versatility as the shoe facilitates comfort and expression alike.
From this foundation, products will arrive in steady pulses; “blocks” of seven pieces, released continuously rather than seasonally. Each item carries the label’s renewed energy, but most symbolic is the inverted orange Label. Initially born in defiance, the flipped tag stands as Preston’s personal marker for perseverance, resilience, and the refusal to let go of your own name, even when someone else is holding it.
