adidas x Gucci Knows No Limits

June 08, 2022

When the Adidas and Gucci and collaboration came down the mirrored Gucci runway, fans of each brand did not try and contain their excitement. Both known for iconic triple stipe logos on their garments, this collaboration sees the larger than life aesthetic of Alessandro Michele married with the classic cool of the iconic sportswear brand. High fashion sportswear has been gaining traction in recent years, but few have found harmony the same way Gucci and Adidas has.

Looking back at classic Adidas ads of the late 70’s, Michele sought to bring the otherworldly aura of the high fashion house into active and movement centric images shot by Carlijn Jacobs. This campaign sees the models come to life, moving, dancing, running, and stretching to the sounds of cryptic phrases like, “When your thoughts become reality, you understand what magic is.” A saying that seems to echo in much of Micheles work with Gucci - fantastical and beautiful words coming to life through, not only the clothes being produces, but the runways and campaigns as well.

Text by Oona Oglesby
Photos courtesy of Adidas x Gucci

The collection features men’s and women’s read-to-wear, as well as a variety of accessories such as bags, shoes, jewelry, and even lifestyle pieces. The designs see the Adidas Trefoil printed in a multitude of colors and mixing with the GG monogram and interlocking Gs. The classic Gucci red and green fabric complimenting the famous three stripes from Adidas, furthering the ready-to-wear feel of the pieces while still upholding the undeniable whimsical nature of Gucci’s clothing. This collection sees several different pairs of Adidas Gazelle’s, one in a two toned pink fabric with a green backing and another in a beige and brown canvas adorned with the Gucci logo. As well as platform slides, leather heels, and suede loafers, all traditional Gucci shoes made with the active lifestyle of Adidas wearers in mind. Beyond the standard selection of clothing and accessories, this collaboration also features a few lifestyle pieces including two different styles of golf bag.

Available through designated Gucci x Adidas popup stores and online at Gucci.com, a select amount of pieces will also be available for purchase on the Adidas CONFIRMED app.

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Her journey is quiet but bold, searching for something she’s never understood, something just out of reach. On church steps and under glowing city lights, she questions everything: the rules, the past, and where she truly belongs. Each step feels both freeing and uncertain.

A curious soul in a borrowed life, she keeps moving forward, leaving behind only whispers of her escape, like a fleeting shadow in the night.