Fanfiction, Starr and Roif explained, is typically read in isolation, perhaps in one’s bed late at night or in a private setting. To take it completely out of place and into the lived environment completely changes the context – into one of humor and humanity. “We had a similar event at Tara Downs gallery, and it was so sweet. It felt like we were at camp, sitting around a fire listening to the horniest, funniest stories,” Starr said.
Both are seasoned veterans in major public performances and campaigns. Starr, serving as the gallery director at Trotter & Scholer in the Lower East Side, has an impressive portfolio. His projects include a senior-citizen-casted version of Annie Hall and a widely-lauded escapade over two summers as "Amazon Boy" — a uniformed delivery man with 50 Amazon boxes strapped to his chest. Meanwhile, Roif, an accomplished artist and creative director, has made a significant impact through campaigns for major brands such as Mattel, Mercedes-Benz, and Merch Aid — a COVID-era artist merchandise project. Additionally, he is the co-creator of "Hellvetica”, a deliciously tricky typeface designed with colleague Matthew Woodward, which has been provoking conversations among designers worldwide since its launch.
With a portfolio of whimsical projects firmly rooted in rigorous disciplines, the rise of Dream Baby Press unfolds as a thrilling yet natural narrative. It takes something historically formal, such as the literary reading, and reproduces it in a democratic manner that captivates sold-out audiences, sparks elated joy, and fosters continued conversation far beyond the night’s hijinks.