UGG® is proud to collaborate with The Trevor Project to bring their life-affirming services to the UGG® community of customers, fans, and followers. Now more than ever, it is vital to inspire resilience and dismantle the stigma some face when seeking mental health services. The brand’s donation will support The Trevor Project in reaching more youth and further advancing their mission to end suicide among LGBTQIA+ young people.
“The UGG brand’s generous support will help us continue scaling our 24/7 crisis services, in addition to expanding our suicide prevention programs across advocacy, research, education and more,” said Shira Kogan, Director of Corporate Partnerships at The Trevor Project. “Our research shows that LGBTQ youth feel empowered by brands that are visible in their support of LGBTQ identities, and UGG’s new Pride-inspired styles offer a great way to show support and celebration year-round.”
Extending the tactile and comforting feeling of UGG® to spring-ready sandals with lightweight puff and fluff uppers, the updated all-gender Pride Collection by UGG® consists of statement silhouettes featuring the brand’s signature sheepskin insole and Pride-inspired detailing. With complementing apparel pieces, the collection offers a full Pride look from head-to-toe.
As a continuation of the ‘FEEL HEARD’ campaign and celebration of Pride Month in June, UGG® will be hosting a panel Q&A event with ALOK and friends moderated by The Trevor Project at the UGG® Fifth Avenue flagship store on Tuesday, June 7, 2022. Open to the public, the conversation will consist of the panelists’ advocacy work for the LGBTQIA+ community. What’s more, the pride collection is available now for purchase at UGG.com, UGG® stores and select wholesale retailers nationwide.
office, sat down with campaign star, ALOK, to discuss the collection, pride, mental health, and more. Check out the interview below.