Combining Palmes’ signature silhouettes with Pro Shop NYC’s research-driven approach to tennis culture, the collection features everything from graphic T-shirts and polo shirts to a zip-up denim jacket and an embroidered single-breasted blazer.
Fronting the campaign is Australian tennis legend Pat Cash, the 1987 Wimbledon champion, photographed in London.
His presence connects the collection to the players and moments that helped define the sport’s visual identity.
Launching on November 11th, the collection will be available through ATP Store and Palmes, as well as at the Nitto ATP Finals in Turin.
An exclusive launch event will follow at Milan’s Reading Room on November 12, featuring a curated selection of vintage tennis apparel, original ATP memorabilia and rare archival pieces.
Claire Michel - Triathlete
"I don't think there's anything more unifying than sport. Alongside art and music, it transcends language, culture and background. When you've spent hours pushing through challenges together, a bond naturally forms."
Beyond Competition
Jade Vansteenkiste - Gymnast
"The success of another athlete can be valuable for yourself as well. Teammates are there to push each other to a higher level. If one person performs better, the rest of the team has to rise to that level too. When you can build that mindset within a team, that everyone brings out the best in each other, you move beyond pure competition. Besides that, seeing each other as rivals every single day is simply exhausting."
The Value of the Journey
Héloïse Doumont - Climber
"What makes me most proud is all the psychological work behind it. Competition is only the endpoint; it isn't the path itself. What truly matters is everything that happens along the way."
Double Standards
Naomi Van den Broeck - Sprinter and hurdler
"When male athletes are highly competitive, they're seen as driven. When women show that same competitiveness, they're often labelled as divas. I don't understand why confidence and being outspoken about your goals are celebrated in men, but judged differently in women."
Claire Orcel - High Jumper
“Sport gave me confidence in myself. Performing well made me feel stronger in my body and more secure as a person. I've always been optimistic, but sport showed me that if you truly want something, you can achieve it. If I wanted to reach the World Track and Field Championships, all I had to do was put in the work and keep going.”
Representation in Professional Sport
Isabel Grevelt - Speedskater
"I think women would understand much better what I'm experiencing as an athlete. I'd love the opportunity to train under a female coach one day, but in speed skating, they simply aren't there."
Identity Beyond Performance
Leen Haerens - Professor Faculty of Medicine and Health Sciences at Ghent University
"Working on identity is incredibly important, and it should start at a young age. When an athlete's entire identity is built around sport and that suddenly falls away, whether through retirement or a serious injury, there is often very little left to hold on to. Without other interests or parts of themselves to fall back on, many athletes end up in a very dark place."
