Telfar TV: "It was a Movie"

February 23, 2022

Think about the craziest party you've ever been to. If you're from anywhere that lies between the east coast and the north, more specifically New York, you've heard the phrase "that was a movie" shortly after the event. A phrase that could only equate the actions and reminiscence of what happened that night to be movie-like— extravagant in nature, outlandish in action, and mind fuddling in memory. That's what Telfar TV was — A movie, a collective resistance, and a celebration. Telfar is getting honest about the language they use and how its operative power works within the fashion industry. From memorable phrases like "It's not for you, it's for everyone", “NO ONE IS WATCHING”, and "it's a drip, not a drop" their language and their intention within the frame of fashion is expanding.

Telfar continues to shed the visibility of consumerism in the modern age and spread the importance of Black ownership. "Yeah. But I’m telling you: these limits on what can be said, on what is intelligible — define a limit on what can be done in the world. This is why it shouldn’t be strange to hear — that it is precisely in our resistance to certain regimes of visibility — that we have managed to do the impossible." quotes Telfar.

Text by Tiana Randall
Photos by Jason Nocito

To paint a picture, from the moment of taking your seat, you're fully immersed in a viewing experience where multiple people who devowed their love for the community that is Telfar TV made an appearance on a huge movie screen. And what was deemed as an ode to makeover shows, true performance art took place. Two grandiose screens that were displaying the film separated, a room of models appeared, and a proper fashion show commenced. As subversive athletic gear mixed with workwear, denim, and new accessories [only seen from sneak previews prior] walked its way down a runway onto a rotating pedestal, it was then cast in an heavenly light for all to acknowledge.

After putting traditional shows on halt for the past two years, the New York-based brand truly showed that anything they have in store is worth the wait. The collection was a showing of what has been under development for over two years since they went on a hiatus from the "fashion system." The curated collection serves as an answer to the time we were mystifying Telfar's presence in the industry. But now they're back and defying labels one genre of clothing at a time. Workwear, athletic -gear, outerwear, denim, asymmetrical tops, dress-wear, and more were displayed in a multitude of surprisingly bright unorthodox colors and silhouettes that have never been seen by the brand before.

To digest everything that was seen during the experience, in true Telfar fashion, the show ended in a celebration. A true celebration of Blackness, community, visibility, and the future of fashion.

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For years, she stood still, watching life rush past her, a quiet observer behind the glass. Now, the glass is broken, and she steps out into the unknown. She walks through the city, caught between two worlds—part of it, yet apart from it.

Her journey is quiet but bold, searching for something she’s never understood, something just out of reach. On church steps and under glowing city lights, she questions everything: the rules, the past, and where she truly belongs. Each step feels both freeing and uncertain.

A curious soul in a borrowed life, she keeps moving forward, leaving behind only whispers of her escape, like a fleeting shadow in the night.