APICCAPS: From Factory to Runway

Seeing the factories and then watching that performance makes the “factory to runway” idea feel literal. It connects the technical side of production with the more visible, creative one, and makes you more aware of everything that goes into a shoe long before it ends up on a runway, or on your feet.
Following the trip, office caught up with Luis Onofre, APICCAPS president to learn more about to learn more about Portugal’s footwear industry and where it’s headed.
Portugal has become such a leader in footwear manufacturing, what does it offer that other countries don’t?
Portugal combines a strong tradition of excellence in footwear manufacturing with sustained, long-term investment. Over the past three years alone, the sector has invested more than €100 million in automation, sustainability, and robotics, particularly through initiatives such as Bioshoes4all and FAIST. This represents a powerful vote of confidence in the future. It clearly sets us apart and explains why we are increasingly sought after in international markets.


How would you describe the identity of Portuguese footwear today?
It is a forward-looking industry, defined by strong technical expertise and advanced technologies, combined with a contemporary design sensibility.
How important is it for you to keep production in Portugal versus moving elsewhere?
It is a matter of principle. It is entirely possible to produce excellent footwear in Europe, while respecting international standards in environmental and social responsibility, and still remain competitive in terms of pricing.


How has the local industry evolved in the last 5–10 years?
I believe the Portuguese footwear industry will continue to consolidate its position as a leading reference on the international stage.
Do you think consumers are becoming more interested in where things are made, not just how they look?
I have no doubt about it, particularly among younger generations. Consumers want to be well informed and to pay a fair price for what they buy.


Are there innovations in materials or processes you’re excited about right now?
For us, more than focusing solely on new materials, the priority is to optimise resources: avoiding waste, reducing the use of raw materials, and lowering water and energy consumption. Eco-design has become a guiding principle of our activity.
At the same time, we have been working closely with technology centres and universities to develop a new generation of products, including innovative leathers, biomaterials, and recycling solutions. In these areas in particular, Portugal is ahead of many of its competitors.
Seeing your factories and then the runway shows in Lisbon, how do you see the relationship between production and presentation?
Companies and designers are often seen as having different perspectives on the same business. Personally, I do not see it that way. In reality, companies bring deep technical expertise and manufacturing know-how, while designers contribute a fresh and creative vision of the market. Together, this forms a highly effective strategy.
That is why, over the past two years, we have partnered with several international designers such as Bianca Saunders, Kallmeyer, Patrício Campillo, Libertine, Theophillio and Willy Chavarria. This is a direction we are committed to continuing.













