Avavav's FW25 "The Hole"

March 03, 2025

In the height of Milan fashion week, models emerged from grave-like holes onto a grass covered runway unveiling Avavav’s FW 2025 collection "The Hole." The haunting spectacle explored themes of death, anxiety, and fragility reflecting Creative Director Beate Skonare Karlsson’s personal struggles with health and control.

Set against a horror-inspired backdrop, bloodied, soil-covered models presented a striking array of ribcage cutouts, skeletal-fringed furs, and bouclé blazers accentuated by armor-like silhouettes and sportswear influences. The seamless blend of gothic streetwear and exaggerated femininity embodied a powerful contrast between vulnerability and strength.

Expanding their collaboration with Adidas Originals, Avavav introduced two new sneaker designs—a warped interpretation of the classic Superstar featuring ultra-sculpted, transparent soles. The show also partnered with Swedish jewelry brand Glitter, incorporating oversized bows and shimmering embellishments to amplify the theme of fragile femininity.

Karlsson’s avant-garde approach reinforced Avavav’s reputation for conceptual storytelling finding beauty in darkness and creativity in pain.

Text By Rea Brayshaw

Fashion

Who Decides War Releases The First Drop of FW26 Menswear

Who Decides War’s FW26 collection launched exclusively at whodecideswar.com.

Fashion

Avavav SS27: Quiet Objects

September 29, 2026

Avavav's SS27 collection sees creative director Beate Skonare Karlsson exploring fashion as objects, treating garments as pieces of sculpture. Rather than submitting to the constant cycle of reinvention that comes with following trends, this collection has the brand's core identity developing more meaningfully and slowly.

"I think of it as almost building a family. I'm not interested in erasing everything and starting over every six months," said Karlsson. "I want to find forms that feel like they belong to us, then let them evolve and introduce new ones around them. Over time, they start to build a world of their own."

The collection features a muted tonal colour palette, which is broken up by bright red colour-blocked pieces. Unconventional structures become the pleated canvas for these colours. One particular silhouette, an almost chandelabra-like silhouette, became a central motif, being placed in juxtaposition to heavily textured knitted and woven materials.

Text by JohnOswald Crichton
Photos courtesy of Avavav

Fashion

Gucci's Demna Debuts The Store Show

September 28, 2026

The Store Show, Gucci’s Spring/Summer 2027 collection, debuted on Friday in Milan with a star-studded audience, showcasing creative director Demna's personal vision for Gucci. The show features sharp shoulders and fitted silhouettes, colorful smoky eyes, and horse girl chic with ever-rebellious aristocratic undertones.

Demna became creative director of Gucci in 2025, coming off a ten-year stint at Balenciaga. His first collection with Gucci, La Famiglia, was defined by extravagant gowns, skimpy and sequined mini-dresses, huge fur coats, and a respect for the masculine-feminine. With The Store Show, he surrenders to androgyny and blurs the lines between high fashion and pop culture. A case study on bourgeois style highlighted with a certain sexuality that bridges the gap between the respective men's and women’s collections.

Demna takes us back to Gucci’s roots— a humble beginning at Savoy Hotel in London–with his own personal refinement 100 years later. His fusion of style in this collection is not coincidental. After a year at Gucci, researching and understanding what it is exactly that the House stands for, he promises a space that he envisions is true to Gucci. A space of endless inspiration, assured possibility, and unlikely connection.