Founded by Elio Fiorucci in 1967, Fiorucci’s first shop exposed Milan to youthful styles from abroad like t-shirts and jeans. Reversing the direction of stylistic influence, the brand landed in New York City by the late ‘70s and quickly developed a reputation for being the “daytime Studio 54,” attracting the likes of Andy Warhol and Madonna. A leader in the globalization of fashion, Fiorucci continues to amalgamate trends from all over the world, yielding diverse, playful styles like those of its latest collection.
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