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Balenciaga's 50th Couture Collection reaches China

Housed in this beautifully renovated museum stands nineteen looks from Demna’s first couture collection, including an exclusive piece specific to this presentation. Along the Huangpu River are eleven other looks on view in a dressing suite adjacent to a salon for clients. This curated experience showcases each look and allows the fashion community within China, specifically Shanghai, to explore the mind of Demna and connect with Balenciaga in a personal way.

 

Cédric Charbit, CEO of Balenciaga states, “a worldwide exclusive where for the first time our Couture collection is showcased outside of Paris to celebrate Balenciaga's return to Couture. It is an honor to share the heritage of the House and Demna’s creative vision with our highly sophisticated audience who has the utmost understanding of luxury and craft. At Balenciaga we are one. Our central and Chinese teams worked seamlessly together on bringing this event to life without being able to travel.”

 

Check out Balenciaga's 50th Couture Collection China Special below. 

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