Throwing factory-produced recipes and excessive packaging to the wayside, the ethical beauty and scent brand collaborates with herbalists, farmers, and expert perfumers to create sustainable perfumes and cosmetics — while also marrying the worlds of art and beauty through their one-of-a-kind hand-blown glass vessels. Because beauty is truly an art, and we should decorate ourselves as worthy canvasses. office sat down with Kindred Black’s co-founders to discuss their unique process below.
What originally spurred you both to introduce a disruptive, apothecary-esque brand to the beauty scene?
Alice— I think it’s kind of age-old: I had this need in my own life and couldn’t figure out a way to fill that need in a way that aligned with my values. We’re both makeup and skincare lovers but with packaging being what it is, there was so much we didn’t feel right buying. We wanted an alternative where as much thought is put into the packaging as it is in the ingredients, where every single element of the line is considered.
Jen— We always said we’re not going to be the “please recycle this plastic bag” type of company — that’s such BS! Companies need to invest in alternatives so the public isn’t left guessing how to make their products more environmentally friendly. We spend a lot more money than we would have to if we just mass-produced bottles overseas and bottled up some pretty skincare. But we’re super anti-greenwashing — we want our behind-the-scenes to be 100% true to the ethics and values that we put out there to our community.
Your packaging — artisan-crafted glass bottles — really takes thoughtful production and consumption to the next level.
Alice— When we initially set out to design the collection, we envisioned a vanity with beautiful vessels, no branding, just pure oils and scents in colorful shapes and silhouettes. Life is already so cluttered; we think of the beauty routine as a quiet time, a private, sacred space. The entire line is plastic-free and every single item in the collection comes in an individually handblown glass vessel. Behind each bottle is an artist blowing out the glass, one by one. They’re not producing mass quantities; everything is designed to be treasured.
Tell me about the Kindred Black community. Not only do you work closely and travel to meet farmers and herbalists, but you also partner with artists and artisans for your one-of-a-kind glass bottles. What does this community mean to you?
Jen— They’re everything for us and we couldn’t have such a special line without them. We’ve met such extraordinary people doing this — a chemist turned perfumer who only creates using ancient methods of extraction with the flowers and plants that she grows. An herbalist that specializes in Sonoran Desert flora. Glass blowers from all over the country who show their work in museums and create our bottles one by one like unique sculptures. Even a collective in Mexico that creates bottles using glass from residents and restaurants because there is no municipal recycling. They all have different specialties, but our community shares a set of values when it comes to our planet.