Keep scrolling for Yoshida's take on beauty, her take on the 10-step routine and the next great skin products.
You've said that 'beauty is love, and love is energy'—what does that mean for you?
It is not very easy to explain, but for me, beauty is something sensuous. It is an energy I can’t see with the eye. Love is within that energy—it’s a connection to thought, consciousness, prayer and nature.
As with most creative careers, one has a small chance of succeeding in the beauty industry the way you have. How did you decide to 'go for it' as a makeup artist?
I think I was lucky to work with the people that I worked with. They are very creative. I just wanted to learn a lot—I was and still am keen to know or see something I don’t know.
Looking at your portfolio, you've done both minimal and maximal makeup looks. Which is your favorite?
Maybe both! When I do minimal and maximal, I’m working through the same process. For me, there’s no line between them. When I start any makeup, I don’t approach the face as a blank canvas. I love the fine detail of the face, an expression and personality. I love creating any kind of character—it's like channeling the character to the image. It doesn’t have to be literally beautiful.