Each model wears iconic pieces and accessories from the brand, including the freshly dropped Runner Sneakers and reworked Neo Classic Bag pictured on the Biebs.
This month, the avant-garde concept project marks its debut, taking over Melrose Botanical Garden with a weekend (October 25–27) of immersive sculpture, sonic rituals, and shopping. Rooted in esoteric knowledge and ancient practices, VRTUE channels this well of wisdom into a philosophy of reality realignment, offering a space where transformation feels palpable.
Details on the launch event (October 25, 7 PM) can be found here.
"In the small hours when the world sleeps, it is a voice message sent from an empty airport. Waking to the grainy dawn light and the tinted window of a 4 a.m. taxi, I swim through an aquarium of skyscrapers. Mine is a body in transit, intimately dressed in yesterday's party and tomorrow's new beginnings; never too early or too late. From chrome meeting rooms to remote beaches, I am timeless and beyond time, diving neoprene into the darkness of a deep blue sea, surfacing among the turquoise whirlpools and discarded cocktail umbrellas of an infinity pool."