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The Blue Bell Social Was a Saloon-Styled Block Party... in NYC

The event, which was designed to mimic a saloon, featured a number of activities including corn hole, a game of lasso, face-in-hole photo boards, and even a denim bar where jeans could be customized in real time. Customizations were done by experts like Diego Prieto and Where'd You Get That Hat? BBQ was brought by Has Bac Diet, cocktails were brought by Early Terrible, and the food and drinks that resulted were enjoyed by all.

 

People sat on hay bales and wooden barrels. They kicked around in cowboy boots and drank beers like we weren't anywhere near the Empire State Building. The closed-off stretch of Broome St. became a country-like oasis— where cowboy hats and the very New York trend of putting shoes on dogs somehow coexisted.

 

As the sun set, Kacie Jewel Hill and Delroy Edwards played tunes that brightened the energy outside, keeping people dancing and chattering through the evening. Hill's lo-fi indie folk, and Edwards' experimental electronic beats kept the vibes everchanging, ensuring the crowd was anything but static. The night was vibrant and full until the very end.

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