SUPER/office Premiere Party

As the debut of the SUPER/office sunglasses, and premiere screening of office's accompanying video, the event drew a crowd of close industry friends and fans of both brands.

Special thanks to Old Blue Last.

Watch 'The Making of 2 Hoes' here. Check out the glasses at our online shop.

Culture

Uyi Drops Roadman Anthem 'Sticky One Styll'

May 09, 2025

If you've been online lately, chances are you've seen Uyi in full roadman mode. Inspired by the U.K. cult hit show Top Boy, Uyi has taken the character from screen to real life — and now he’s bringing it to his latest music drop, ‘Sticky One Styll’.

For the past month or so, Uyi's been teasing the single to his followers, and the response had been unmatched. The whole concept? Uyi’s pointing out how British actors keep crossing the pond and taking roles in Hollywood. Now, he wants to reverse it. As an American, he's setting his sights on the U.K., making his own mark on their turf. That’s where ‘Sticky One Styll’ comes in — part music video, part performance art, part social commentary.

Text by Dylan Andrews
Executive Production by Ophsides
Directed by YOSA (Uyi Omorogbe)
Written by YOSA (Uyi Omorogbe)
Styling by Ruja
Talent: YOSA, Ruja, Liim Lasalle, Opraah, Beware LX, Alizayuh, Tonoia, Tommy Chill
Producer: Sam Finer
1st AC: Christian Jaramillo
2nd AC: James Tirado
Gaffer: Daniel Fong
Sound Mixer: Jessy Yang
Production Designer: Stone Jarboe
Editor: Rayymond
Assistant Editor: John Osment
Photographer: Grade Solomon

The video, dropping in full today, is pure Uyi — he’s behind the direction, the music, the writing, the whole thing. It’s chaotic, smart, and super self-aware. And if you’re wondering how far he’s taking the character? Let’s just say he showed up to a Lacoste event in roadman attire and fully in character. The Cut even named him Best Dressed of the Week. Not bad for a full tracksuit look.

Head to toe in Nike Tech, Uyi has got the UK persona down to a science, with some in the comments even speculating that he is really a Brit posing as an American. Perhaps they’re right?

Culture

Midnight Runner

May 08, 2025

Midnight Runner is the story of a man who doesn’t need a finish line. Once a rising star in the world of endurance running, he’s long since slipped off the radar and he likes it that way. No sponsors, no cameras, no bullshit. Just the road, the dark, and the sound of his own breath. He runs not to chase glory, but to stay human a nightly ritual of sweat, silence, and stubborn freedom. While the rest of the world scrolls, scrolls, scrolls itself to sleep, he’s out there moving like a ghost in foil armor, wired on memory and muscle. This isn’t a comeback story. It’s not a fall-from-grace. It’s a portrait of a man who said to hell with the system and kept running anyway.