Bumbags and Bucket Hats

Fashion

Nikolaj Hansson Joins Diadora Legacy as Creative Director

October 31, 2024

Diadora's appointment of Danish designer Nikolaj Hansson as Creative Director for its Legacy line signals a fresh chapter for the brand. Known for his Copenhagen-based label Palmes, Hansson’s connection to Diadora began in childhood, admiring the brand’s iconic boots on Premier League defenders. Now, his deep respect for Diadora’s heritage and his vision for merging craftsmanship with progressive design will shape the brand’s premium Legacy line.

His first collection launching in Fall/Winter 2025, will blend his design ethos with Diadora’s storied history, tapping into both the brand’s past and a modern sensibility. Diadora’s CEO, Claudio Bora, shares Nikolaj Hansson's vision of sport as an emotional, daily experience, aiming to create apparel that resonates with the spirit of sport itself. As Hansson says, "the falling in love was mutual," and together, they aim to reignite that spark in a new generation of fans.