Burberry’s Summer 2025 Campaign: A Love Letter to London

February 12, 2025

Burberry’s new Summer 2025 campaign, It’s Always Burberry Weather: London in Love, stars Kate Winslet alongside Aimee Lou Wood, Chen Kun, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, Richard E. Grant, Son Sukku, and models David Gandy, Liu Wen, and Naomi Campbell. The campaign also features a special appearance by a Burberry Knight in shining armour.

“A Burberry love story comes to life through the cinematic lens of this campaign. It’s about humour, optimism and, of course, the unpredictability of our great British weather,” says Daniel Lee, Burberry’s Chief Creative Officer.

Inspired by classic British rom-coms, the campaign includes seven short films capturing love and life in rain-soaked London. Alongside the films, Burberry is launching in-store displays inspired by London’s blooming streets. The collection introduces lightweight designs, including silk dresses, cropped jackets, and reworked trench elements perfect for summer showers.'

Watch the films and find more details on Burberry's website.

By Enzo Holdt
Photos courtesy of Burberry

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LỰU ĐΑ̣Ν has unveiled a collaboration with Bruce Lee Enterprises, released in conjunction with AAPI Heritage Month and the brand’s tenth collection, All Bets Are Off. Long positioned as a foundational influence for founder Hung La, Bruce Lee’s image, philosophy, and self-determined approach to identity have remained embedded within the brand since its inception. Drawing from Lee’s athletic uniforms, 1970s tailoring, and iconic film imagery, the collection merges LỰU ĐΑ̣Ν’s darker visual language with the unmistakable style of the martial arts legend. Key pieces include a reworked version of Lee’s yellow jumpsuit, graphic ringer tees, and accessories informed by archival film materials.

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The Louis Vuitton 2026 Resort Collection takes on the spirit of summer holiday. The ready-to-wear wardrobe offers looks for every summer outing from morning yoga at the beach to cocktails at sunset, spanning a neo-sixties colorway, crafted leathers, ocean-blue floral motifs, sand-colored canvases, playful graphics, and frolicsome silhouettes. The hallmark items of this collection are undoubtedly the bags, offering something fun or sophisticated for all arrays of summer babes. The limited-edition Ace Ball is reminiscent of a volleyball, because what other sport exists so specifically for sunset beaches? Serve, set and spike over the net behind a row of California-style bungalows, which the collection also replicates in their Bag-Alow.

LV Cube necklaces embedded with colorful rhinestones draw inspiration from the House's archival Pateki game, an avant garde puzzle game originated by Gaston-Louis Vuitton. Clearly, this collection is all about fun and games, leaning into the stress-free peace and joyful recreation only summer can bring. The collection is eternally youthful and beating with life, a manifestation of how this year's summer season will be. Whether your an athletic surfer or a tanning beach babe, a local bungalow dweller or a travelling tourist, let Louis Vuitton set the stage for your summer days.