BY:ERA Reframes Skincare

January 12, 2026

BY:ERA is a global beauty brand grounded in Italian dermatological science and a philosophy that treats skin not as something to correct, but as something that evolves. Produced in Italy under strict pharmaceutical standards, the line prioritizes skin health, sensorial experience, and long-term support over instant transformation.

At the heart of BY:ERA is a belief that skin records time: physically, emotionally, and environmentally. Rather than disrupting existing routines, each product is designed to work in harmony with them, reinforcing a sense of continuity and intention. Skincare becomes ritual, not excess: a daily practice rooted in care, precision, and respect for the skin’s natural rhythms.

The brand’s methodology is anchored by three core products, Catalyst, Time Traveller, and Time Block, which form the foundation of the system. From there, a broader range of serums, eye treatments, and sunscreen integrate seamlessly into any routine, offering targeted support without overwhelming the skin.

With its focus on balance and longevity, BY:ERA positions skincare as an ongoing dialogue with time, one that values patience, consistency, and clinical intelligence over quick fixes.

Beauty

The Monet of Makeup

With ethereal compositions using just about every color in the universe, Rose creates looks that range from day-to-day glam to mezmorizing masterpieces. She recently even made a cameo on the KKW Beauty Instagram, showcasing the company's latest eyeshadow palette and lip gloss in two different looks.

At what age did you first get into makeup realm, and what made you stay?

The age where I knew I wanted to start pursuing makeup was 16 or 17, but I’ve always loved it since I was little. I just never put it together that it could be my career. Both my parents worked in show business. My dad was a professional juggler, and my mum a dancer and showgirl, so I would always be around makeup and costumes. I loved watching it all. It definitely made me love it because of the transformative aspect of it where you can create a whole new side of someone that is still totally them and bring it to life. Seeing the way it can make people feel, whether it's a look on them personally or just a look they see and love, is the best feeling ever, and I don't want to trade that.

What inspired you to begin creating these dreamy looks?

As I started creating, I found that I’ve really come to love and always have loved the bygone eras and vintage feel to anything. I really want to capture that in makeup and photos.

Which part of the face is most exciting for you to create on and why?

When creating on others, I really can’t pick! I think everyone has such different and interesting features that even just applying foundation is amazing, and everything flows. I love working with the whole face structure and creating shapes that are interesting but also pleasing, because they suit the features so well.

If you had to compare your work to that of a famous painting, which would it be?

I don’t know if my work would be worthy to! [Laughs] I’ve always been super inspired by Renaissance art. Another favourite of mine is Monet.

How has displaying your looks on Instagram helped accelerate your career? Has it opened doors for you?

It started out as a space for me to just place all these looks I had created in my spare time, in between jobs and what went on in my mind creatively. And to find people who felt the same and had the same passion—which I did find—it's so amazing to be a part of that. Once it started turning into something I could do as a career, it definitely started opening doors. I’ve met and worked with brands and people I didn't think I ever would, so it’s incredible.

Top three products you can’t live without.

Boring, but a sunscreen! Or specifically, a tinted moisturiser with SPF. Also, Bite Beauty's Agave Lip Mask and Pat Mcgrath Labs mascara.

In an alternate universe, what job, other than makeup, do you see yourself doing?

I really want to be a part of film production, and it's still something I would love to do in this universe. I’m so interested and inspired by it that even just a tiny step into that world would be amazing, whether it be cinematography, directing, etc. I love it.

What’s something your fans might not know about you?

I'm also a dancer—it’s a passion of mine that’s just as big as makeup, since I’ve trained for more than 10 years. I love to perform on stage with all the makeup and costume and lights just as much as I love being behind the scenes. I definitely got that one from my parents.

Beauty

The Power of Transformation

December 11, 2019

Swedish makeup artist Daniel Sallstrom is heavily influenced by his experience in London’s party scene earlier in the decade. And considering his signature dazzling and out-of-the-box looks, we aren't too surprised.

Of the artists he idolized before he "blew up", he has gotten the opportunity to work with many of them thanks to his daringly dramatic looks and raw talent. From Grace Jones to Tilda Swinton to Naomi Campbell to Lil Nas X, Sallstrom aka “innitbabes” (his female alter-ego/extension of himself) channels his own personalities into every look.

office caught up with Sallstrom while he was on his way to LA to work his magic on Kanye West and Vanessa Beecroft’s opera extravaganza endeavor at the Hollywood Bowl. We chatted about his inspirations, trends, and never taking yourself too seriously.

Interview by Julia Murray
Photo by Alex Paganelli

What inspires you when it comes to creating makeup looks?

Something that is always going to inspire me is growing up. In my teenage years, I was like a goth and a punk, and I was surrounded by a lot of subcultures. I grew up in Gothenburg in Sweden and in my teenage years, the subculture was a big thing. I did my A levels at an art school so everyone around me was very into their looks and the makeup and, you know, looking different. I come back to that a lot and I get a lot of my inspiration from my childhood heroes like Siouxsie and the Banshees and Bauhaus, artist that I grew up with. But also, my genre with makeup has a lot to do with drag. A lot of my work I feel is very inspired by drag and changing features and really transforming. I really love the power of transformation that makeup owns.

Who is your style icon?

Siouxsie Sioux and Pamela Anderson, definitely.

Two very different girls.

Very different. I think that explains myself a lot, I like the thing with the girl next door, but also the rockstar, crazy chick. So it’s a blend between Siouxsie and Pamela to be honest. Obviously Grace Jones has always been a huge inspiration. Being able to work with her was mega.

In what ways are you different/similar than innitbabes?

I would say that it’s definitely an extension of myself. I think, as a woman, there are certain things you get in life that men don’t get in the same way. The attention you get when you walk down the street, and the way you can express yourself in a different way. For a woman going to a red carpet, for example, there are a million different opportunities. For a man, it’s kind of just one choice. I think my drag really lets me explore my femininity but also lets me just go a bit crazy and be that slutty girl I never was [laughs]. So I think that my drag is definitely an extension of myself and it’s not a character I put on to be someone completely different. It’s more me experimenting with my gender and gender stereotypes and seeing how different you get treated when you have a full face of makeup. I don’t really follow the actual drag scene much. I think Baga Chipz from UK Drag Race is really funny. She’s hilarious. Weirdly enough, I’m not really in the drag scene.

Why/how do you choose to incorporate humor and abnormality in your work?

I never take myself too seriously, and I never take my work too seriously either. The times you create the absolute best is when you do something without overthinking it and you have a bit of fun with it and it becomes something that wasn’t your ambition in the first place. So, humor is a big part of it. Also, I think at the end of the day, I’m a makeup artist. I’m not a scientist, I’m not a doctor. It's not the end of the world if something goes wrong, I’ll take it off, I'll do something else. It’s not about being too literal with it. My work is very much about having fun and experimenting. It’s very rare that I'll show up to a shoot and have a sketch up of what I'm doing. It’s almost always improvised.

Trends that you dislike or something you’d like to see more of?

I would love to see more individuality. I think, with trends, which is a little bit unfortunate, is that it becomes something that’s too uniform, something that people feel that they need to adhere to. That’s why I don’t really like, and I feel like I don’t really follow, trends if you know what I mean. I feel that trends can easily become kind of restrictive. I would love to see more individuality. If you want to look nuts one day, then a glam chick the next day, do that. I feel like people think they need to commit to something. I think you really do the best when you go with what you feel for that day. [When something] starts trending, it’s almost not cool anymore and I just like individuality to be honest. I know it sounds cliché.