With its focus on balance and longevity, BY:ERA positions skincare as an ongoing dialogue with time, one that values patience, consistency, and clinical intelligence over quick fixes.
We're a little ass company with a big ass mouth and a whole lot to say, so for our first round of products we've asked our lovely judges to test out the only thing that makes the mouth even louder: lipstick. We have three natural brands with three sultry shades of red, the ever-iconic color too sexy to go out of style. Our contenders are "ROMEO", by Lawless, "Clarity", by Axiology, and "Crimson & Clover" by Ilia, and we have hair guru and Beauty Committee judge Shingo Shibata here to give us the lowdown on each one. Check out his answers below and stay tuned, because we have our next judge coming in red-hot tomrrow afternoon!
Which pigment do you like the best?
Ilia.
What was the best aspect of each product?
I don't know, I'm not an expert.
Most stylish packaging?
Axiology.
All of them are red, but which one is your favourite shade? Which would be best for a night out and why?
I like the color of Ilia. I don't wear makeup but if I did, I would wear Lawless for a night out because it's long-lasting—maybe I should start wearing lipstick.
We're a little ass company with a big ass mouth and a whole lot to say, so for our first round of products we've asked our lovely judges to test out the only thing that makes the mouth even louder: lipstick. We have three natural brands with three sultry shades of red, the ever-iconic color too sexy to go out of style. Our contenders are "ROMEO", by Lawless, "Clarity", by Axiology, and "Crimson & Clover" by Ilia, and we have office baddie and Beauty Committee judge Contessa CUNTMAFIA Stuto here to give us the lowdown on each one. Check out her answers below and stay tuned, because we have our next judge coming in red-hot tomorrow afternoon!
Which pigment do you like the best?
I truly love the Ilia, it has a more classy touch.
What was the best aspect of each product?
Axiology is perfect for autographs, Lawless is perfect for on-the-go, a no fuss stain, and Ilia is just perfect.
Most stylish packaging?
I would say Ilia has the most stylish packaging because it’s classy.
All of them are red, but which one is your favourite shade? Which would be best for a night out and why?
I would say Ilia because it has a sexy, high class feel to it. For a night out I would say Axiology, because it has that bright pop that would be good for photographs.
We're a little ass company with a big ass mouth and a whole lot to say, so for our first round of products we've asked our lovely judges to test out the only thing that makes the mouth even louder: lipstick. We have three natural brands with three sultry shades of red, the ever-iconic color too sexy to go out of style. Our contenders are "ROMEO", by Lawless, "Clarity", by Axiology, and "Crimson & Clover" by Ilia, and we have office baddie and Beauty Committee judge Abella Danger here to give us the lowdown on each one. Check out her answers below and stay tuned, because we have our next judge coming in red-hot tomorrow afternoon!
Which pigment do you like the best?
The pigment I liked the best was from Ilia lipstick because in my opinion it was the truest red—it complimented my skin very well.
What was the best aspect of each product?
The best aspect of each of the lipsticks was that they were all great on my sensitive skin. Sometimes lipsticks can have harsh chemicals that irritate my skin, but they all felt light and smooth.
Most stylish packaging?
Axiology had the most stylish packaging —it looks like a bar of gold inside a vintage chocolate box.
All of them are red, but which one is your favourite shade? Which would be best for a night out?
Ilia because it was my favorite kind of red, BUT my go-to for a night out would definitely be the Lawless because it was the longest lasting without reapplying.
