Oh and the peacock feathered suit was killer. See it, and our other favorite looks from backstage at the presentation, below.
Available in Pirate Black and Sand, the ERL Flip Flop becomes an emblem of West Coast style - an item so ubiquitous it loops around into luxuy. In a market often saturated with seriousness, ERL chooses levity, memory, and scale distortion as its form of sincerity.
The ERL Flip Flop is available at www.erl.store
Turturro, a native New Yorker, was a natural fit for the brand’s message. Like Samsonite, his career is built on consistency and character. He brings the kind of lived-in presence that doesn’t need much explaining—and that’s the point. The campaign leans into legacy, craftsmanship, and the ways we move through life, often with the same pieces by our side.
“Shooting with John Turturro on the streets of New York City was a celebration of enduring icons—Samsonite, John, and the city itself,” said Nicole Adriance, Senior Director of Brand Marketing at Samsonite. “We captured the character and authenticity that define both John and Samsonite.”
The featured bags—the Proxis™ and Silhouette 18™ collections—are available now on Samsonite.com and in select stores. The full campaign is live across digital platforms.
