Coach is Painting the Town
Using street art as an homage to their hometown of NYC, as well as a reflection on the fleetingness of each emotional moment captured between the couples paired in the campaign — Mint + Serf, Coach, and Teller have triumphed this Fall in a fusion of edge, grit, glamour and elegance emblematic of the city they've used as a backdrop.
To celebrate the Fall 2022 campaign and collection, Coach also announces the opening of an immersive pop-up in collaboration with Mint + Serf in New York City’s Nolita neighborhood where visitors can shop the collection and experience additional behind-the-scenes storytelling about the collaboration, as well as artist workshops and live DJ performances. Visitors will also be able to shop the house’s Buy-Now bag from its Spring 2023 collection debut on September 12, available exclusively at the Nolita pop-up.