What stereotypes are you battling against?
Between the West and the East, there’s two polarizing ideas of Asian masculinity. You have the effeminate nerd, the shy kind of really good at math like Asian American Club members. And then you have these villains in movies who are doing kung fu but there’s no depth behind their character.
Who’s your role model?
I’m doing an op-ed that’s coming out in July about role models. But growing up, I didn’t have role models with my complexion. So my role models were Tupac and Kurt Cobain.
A/W23 as a movie.
Sonatine by Takeshi Kitano. Kitano’s movies are all about duality. You’re always asking yourself, “Who’s the good/bad cop?” “Who’s the hero?”
How was working with Luke Nugent on this campaign?
Luke is really ahead of the game when it comes to AI. So it goes like this. If I type “Asian gang” into an AI generator, it’s going to spit out the most stereotypical images because it’s giving you a composite of popular images related to that prompt. What Luke does is kind of trick the AI into contradicting itself, unlocking new worlds where that tension exists to create new possibilities.
Wait, so did the clothes come first or the AI images?
It’s the same as a regular fashion campaign. Instead of working with an art director and photographer, we worked with Luke to generate the images. The clothes came first.
Got it. And have you ever used AI to design clothes?
I haven’t used it for design yet.
Does art imitate life or does life imitate art?
It doesn’t matter. Art imitates life and life imitates art — it’s an endless cycle.
AI casts a shadow of uncertainty on the creative industry. Should we be afraid?
I’m really happy you asked that. There’s this story or little poem called, “No Mud, No Lotus.” Basically, it surrounds the idea that without the mud, there’s no lotus — so they must coexist. No villain, no hero — no darkness, no light. When it comes to AI, we shouldn’t fear the unknown. These tools have come to us for a reason and we should learn to use them so that we can get ahead of them and set boundaries. It’s all a necessary part of our evolution. No mud, no lotus.