Anchored in emotional resonance, the collection draws from utilitarian and protective elements, merging them with soft, flowing fabrics that speak to the complexity of feminine strength. By refusing to confine itself within traditional gender expressions, SRVC champions a woman who is unapologetically both strong and vulnerable, urging her to embrace every facet of her identity. Preview the lookbook below.
Available in two drops, the mens drop 1 on October 12th will feature all white, black, lime green, purple rose, and all navy. Mens drop 2 in January 2024 features sand, wild rose, and slate grey, while Women’s drop 2 features sand, wild rose, and beet red.
With an outer sole crafted from EVA foam to minimize the use of rubber and an engineered mesh upper made from 99% recycled polyester, the Cloud Tilt marks the latest chapter in LOEWE × On’s commitment to performance and sustainability. Plus,all packaging is made from 100% recycled industrial materials.
Shot by Thibaut Grevet, the campaign celebrates the beautiful craft of movement combined with the collaborations tech-led approach. Stills include talent from gymnast Yonghon Huh, dancers Roy Kaneza and Hortense de Gromard, to BMX rider Cindy Dos Reis and animal flow instructor Stefan Crainic, as well as the first-ever female Emirati motor racing driver Amna Al Qubaisi, and Liu Hong, the world champion and Olympic gold medalist race walker, all embodying a dynamic, multi-facested approach to movement and physicality.
Check out images of the Loewe x On campaign below.
It’s been quite a year, judging from the sizable crowd she’s drawn to the show, which is open to the public. As the doors are pulled up, the eager throngs of waiting people quickly fill the space — standing room only — creating a human U-shape around the runway. A simple pulsing beat sets the tone, metronome-like, and the crowd quiets, their eyes drawn to the sandbags tied to the ceiling, each dispersing a stream of sand onto the floor below.
The soundtrack swells with an electric hum and a guitar riff (which I will later learn to be the opening notes to “Huesos Viejos” by Davila 666) strikes the room — and out walks the first model, clad in Paniagua’s futuristic knitwear.
Runway video by Andrea C. Nieto and Emilianna Vazquez
Visually dystopian yet conceptually utopian, the organic forms of Krystal Paniagua’s eponymous label continue to be ahead of their time. This may be the designer’s first runway in Mexico City, but it feels as if she’s been here forever: the crowd is filled with close friends and loved ones excitedly holding out their phones and handycams for the perfect closeup of one of the brand’s handmade looks — now with jersey pieces interspersed with Paniagua’s signature knits.
As model after model comes down the runway, there’s a statement to be made: Krystal Paniagua is here to speak to Mexico City, and likewise, the city is watching her. But it’s not just the city that’s embraced the designer: her clothes have been spotted on Alexa Demie, Dua Lipa, Nathy Peluso, Kylie Jenner and Minji from New Jeans, just to name-drop a few.
But there’s something for Paniagua about this year, this place: something that feels new and transformational. “This is the first time that I feel like I'm actually supported by people that want to be part of the team,” she confides on the roof of her studio, where we met to talk a few days before the show.
“It’s no longer just about me working on my own — it's about the people around me and how I want to represent their lifestyles and make clothes that can fit every context of their lives.”
Photos by Patricio Malagón
As we spoke about the months leading up to the show, a theme arose: evolution through connection. “I think here is truly where I’ve evolved…” shared Paniagua. “...to an openness to work with other people, to let go of the ego and allow people to be part of the world.”
It’s clear to me as someone who met Krystal over a year ago that she is in a state of metamorphosis. Gone, or rather transformed, is the woman I had met: there’s a new look in her eyes — a fire for her vision of the brand. She talks passionately about her relationship with her new environment, how the brand has grown into a community. “I'm excited,” she confided. “Having people that care about the same things that I do, where we're all trying to lift up each other — it’s such a special environment, in the sense that everyone cares. They all want to see it grow.”
Photos by Ramon Saturnino
And this growth is not in isolation: the fashion landscape of Mexico City is blossoming more than ever, building upon a longstanding legacy of influential clothing design and production locally, across Mexico, and beyond. Swiftly growing local brands like CRUDA, Sentimiento, Roberto Sánchez, Scent, Grieve, Ketvoid, Tercermundo and more are sold locally and abroad, while design-forward concept stores like Hi-Bye, MARSELLA 68, VENA, and WiG are all making their mark on the city and beyond.
It’s fitting then that Paniagua’s first show was crafted in partnership with WiG — a symbol of the symbiotic nature of the city and its creatives. Founded by Hernán Esquinca and Malena Foyo, the store’s elevated industrial interior was a seamless match for the designer’s flowing clothing; a sensually brutalist container for the raw futurism of the collection. “I have been a fan of Krystal’s work since a few years ago and, having presented her new collection in the store, it made a lot of sense and was a dream come true,” shared Esquinca. “I feel that her brand represents what WiG wants to share of what we are doing in México and the community that we are solidifying.”
Photos by Patricio Malagón
As we spoke about the collection, Paniagua reflected on her current state of mind and its relationship to the collection. “The whole basis of my work is adaptation: being able to evolve, to adjust to the lifestyle that you're in. In this collection, we're exploring how time can move in a loop — how you actually return to where you began but also evolve at the same time.” This concept was threaded throughout the collection and the runway, from sandbags that mirrored hourglasses to the actual loops of textile that adorned many of the pieces.
First Look: KRYSTAL PANIAGUA SS24 CAMPAIGN FILM
In the end, it all comes down to this idea of evolution: how we all change and grow and connect and metamorphose into better, more expanded versions of ourselves. For Paniagua, the show was a manifestation of myriad references and self-iterations, from the set design’s nod to the beaches of her native Puerto Rico, where she held her first ever runway, to the show’s soundtrack, crafted by Samuel Valles Emazón with snippets of the designer’s voice.
For Paniagua, this kind of evolution doesn’t exist in isolation, but in the midst of a community biome: conversations and connections in the studio and beyond that lead to a sum greater than the parts. “I want to show that we can all be free together and that there’s space for each of us to grow. I hope it inspires people to try new things: they don’t have to be a fashion designer — just be inspired to start a cafe or a painting or whatever they want, because they felt like they were allowed to see and to learn.”
Download the Krystal Paniagua 2023 Runway Mix by Samuel Valles Emazón
SHOW CREDITS
