TOILETPAPER feels like a high-gloss fever dream. Where did the original idea come from?
It came from a very specific need: we didn’t want to talk anymore—we just wanted to scream through images. TOILETPAPER was born as a silent manifesto with the volume all the way up. A way to say everything, even the opposite, without ever really explaining ourselves.
How did you come up with the name?
We wanted something essential, universal, and a bit annoying. Everyone uses toilet paper. Every day. It's democratic and we liked the idea that the images could be torn up, used, and thrown away. Like certain thoughts you just can't flush out of your head.
What makes an image a “TOILETPAPER” image?
Is there a rulebook or just a shared gut feeling between you two? If it makes you laugh and provokes a little, then it works. When an image is both disturbing and desirable, then it’s TOILETPAPER. But above all, if it sparks a debate—if it raises more questions than it answers—then it hits the mark.