Crafting Elegance with George William Jewelry

September 21, 2023

For most, jewelry is an afterthought, a way to polish off an outfit with a little bit of shine or secure a last minute anniversary gift. For George William, jewelry is a constant part of life.

After initially going to college for Business, George switched to an art degree and almost instantly found something that could hold his attention. Working between a unique balance of hyperactivity and patience, the one of a kind designs are made from start to finish in his Diamond District studio so customers can rest assured that his were the only hands to touch them — something that can’t be said for most store bought jewelry.

With a focus on craftsmanship and the finest stones, the architecturally-inspired pieces are the result of endless hours spent setting stones, polishing, and staring through a microscope as George William, like many designers, aims to drive the business without compromising on artistry.

Interview by Dylan Andrews
Photography by Mitchell Connell
Video by JP Blair

What are you working on at the moment?

I just finished that necklace, so I've been able to breathe. I'm working on this ring, setting all the diamonds on the side that have just been kicking there, taking the back burner for this thing to be finished. I’ve got two ideas for necklaces that I really, really want to make. And so that's going to be a whole start from the beginning process. And then I have three ideas for rings that I'm really excited about.

What's the process from when you have this idea? How does it go from the idea to the final product?

They're all fully visualized in my head before anything. So, then it's like, how do you spit out this thing that I've already created in my mind and how do I then turn it tangible, right? So, I always have the idea first. I then usually go to the computer and make a CAD model. And then the metal portion, I decide whether it needs to be hand fabricated or if casting is a better process to use for whatever the design is. And then just go from there to the setting, to the engraving, to the polishing.

What's inspiring you at the moment?

I'm pretty much completely inspired by architecture. Architectural features and ornamentation and then minimalist sculpture I find a lot of inspiration in. But probably nine times out of ten; architecture.

Any particular architectural movements?

No. Super, super spanning. Just walking around. I've been loving a lot of the little wrought iron fence embellishments. The random little shapes that are made in the fences, or random shapes in church windows because I'm always looking for things that look like diamonds, but at a different scale.

That’s cool.

So, then you see this little grouping of these shapes that are all basic diamond shapes, whether they're round or marquee or pear shape or something like that, some square cut. And then you already have this amazing form and you just turn into a pendant or an earring or whatever it might be. But I've really been loving architecture.

What are your design principles?

Emphasis always starts with the stones. I love the way the diamonds play with light, so always trying to bring the focus back to that. Movement and jewelry is pretty self-explanatory, right? Whether it be how a chain moves or even how the person moves while wearing it. With something like fine jewelry, there's only so many ways to accomplish the processes. I have to have the stone secured in the metal. And so there's these age old ways that people have figured out how to do that. And so lately I've been taking traditional stone setting styles and then exaggerating the proportions of the individual features in each separate style.

What's the balance, do you think, of art vs science?

I’ve never thought of it like that. I think I lean more towards science.

See, before I saw the studio I would’ve thought it was purely an art form, but when you're showing me how the diamonds… It's just crazy. It's so technical.

It gets even crazier, because at some level, I'm doing metallurgy here, I'm mixing the metals myself, trying to get these perfect alloys to have the properties that I want. You're running into problems based on scientific things, weight by volume, atomic weights. It gets really stuck in the weeds at some level in a science realm. I never get stuck on the design or the art aspect.

I'm guessing there's designs that would be amazing but technically or scientifically, they’re not realistic. Or is everything realistic?

No, I bet you're right, but… I think how my brain works is that I'm so familiar with the technical aspect of it that I'm already designing within these parameters, these walls that I know exist based on what's possible, and then I'm just living inside of those spaces. I guess maybe we'll have to shake them, right?

Yeah, maybe we got to break those walls down, for real. What things do you do when you're stuck for motivation or inspiration?

Well, that's the craziest. I'm never stuck. Because if I'm telling you I'm inspired by art and architecture. We live in the middle of New York City, step outside and you'll see something cool. I swear the hard part with jewelry is I'm more hindered by access to materials than access to ideas.

Is it difficult coming up with ideas when you have such little material to work with?

I love this scale. How small everything is, is one of my favorite parts about jewelry from a feasibility perspective. Bigger is sicker for the most part as far as diamond jewelry is concerned. So always playing with that, figuring out ways to play with lights so things feel bigger than they actually are. I'm always trying to figure that out.

But you don't wear a lot of jewelry and I’d say your stuff is fairly minimal. Do you have a ‘less is more’ approach when it comes to jewelry?

I think so. I think at some level things get so ornate that it just takes away from the intrinsic beauty of the actual items themselves. The stones themselves are so pretty that really overdoing it in some crazy filigree pattern or something like that, to me, doesn't really add much. Maybe just takes away. I even love just fine metal work with no stones.

After seeing how that clasp works, I can’t help but feel that there's a lot of people that are so invested in how their jewelry looks but they couldn’t give a shit about how it's made.

Well, yeah, it's so many levels. I always describe it as 'golden Legos'. There's all these stores that sell all the different pieces, and then these jewelry designers, they just buy this piece that holds the diamond. Then they buy the diamond, then they go pay the guy to put the diamond in it. Then they go buy the chain that connects to the thing, and they buy the little clasp that goes on the back and they just play golden Legos and they put together a necklace. That's what we're trying to avoid.

Is there an artist outside the jewelry world that inspires you?

I'm going back to minimalist sculpture; I love Donald Judd. Classic minimalist sculptor. These shelves are inspired by one of his sculptures. He's super famous for these series of stacked cubes but he's not making any of this stuff himself and they're just industrially made plywood or sheet metal objects, but just all simple geometry.

So, it’s more about the way he puts them together than how they’re made?

I think more than anything how they interact with the space that they're in. Which is an interesting take when it gets into jewelry, how they interact with the person wearing them versus how they interact with the gallery space or the room that they live in, how these little adornment objects interact with the person who wears them and the life that they live.

How did you first become passionate about jewelry? At what point did you consider it a serious career path?

So, I have a fine arts degree in metalsmithing and jewelry design. At first, I studied business when I went to college and I hated that, but always loved art. So, I took a year off and figured I would switch my major to art and did, I took a jewelry course and was really captivated pretty instantly. I felt like I had some level of innate talent in it really quickly too, which is always reassuring when trying something new. And from there, it really, really held my attention, which is always something that I think we're all struggling with.

Yeah. For sure.

Learning jewelry making in an art school environment, it's not really this type of jewelry, it's more those people that already shook the box I was talking about. They're like making something out of yarn that's really a ring. How I got through art school was, I told them all I cared about was craft and craftsmanship, and that's all I wanted to focus on. I wasn't focusing on pushing anything. I only wanted to have super high-quality craftsmanship and they bought that for the two years that finishing that degree took.

Then I went to a trade school to learn fine jewelry making and diamond setting. I worked as an apprentice for a year under a German master goldsmith that made everything by hand, no casting, no nothing, just all hyper traditional handmade techniques. This was all in California, in The Bay, and then I came out here because this is really where jewelry is actually made in this country and started working in regular commercial jewelry factories.

Has jewelry design made you want to explore other areas of design?

I always loved all different types of design. When I was really young, my dream job was to be the person that built architectural models. For when somebody's building some crazy skyscraper, I wanted to be the guy that makes the mini version out of Popsicle sticks. And so, I've always loved this small scale and attention to detail. I don't really know where it comes from, honestly, but it's always been like that. So, jewelry is this perfect thing for what I've already always loved.

Yeah, it's natural.

I guess it's even more perfect because layered on top of it, this inherent preciousness of the metals or the stones is extra enjoyable to me. I already love the scale and then the fact that these things are precious and completely inert, indestructible, and last forever, makes them even that much more special to me.

It seems like you're around jewelry all the time. Do you distinguish between life and your work with jewelry at this point, or is it just one in the same?

I mean, look around, it all bleeds to one a little bit.

I feel like that's what happens when you do what you love, though.

There's no point to distinguish. I don't think that there is a very direct split. I think it all does bleed. Inspiration comes at any moment, so you almost can't really...

You can't turn it off.

The things I love in life, are art and architecture anyways, that's where my inspiration comes from. This is what I do. And there's the super corny idiom, find a job you love, you'll never work a day in your life. But I don't even know if that's what any of this is about. It's all bled in. It's all the same things I love. A more modern take on the same idea is, if you want to be successful, find something that looks like work to other people, but feels like play to you, and that's the sweet spot everybody wants to be in.

The fact that these things are precious and completely inert, indestructible, and last forever, makes them even that much more special to me.

Is there a specific clientele or demographic you have in mind when you're coming up with designs?

I don't really have an answer to that. I literally just make things that I love, and I use the best stones. I'm telling you; I'll spend 150 hours making one thing because none of that really matters to me. All I care about is getting the idea out and then having it be as finely crafted as humanly possible. And so, it's like, ‘who's going to buy that?’ Or ‘who even wants to buy that?’ I don't know. But I think that they're out there.

I feel like jewelry, more than anything, is so hard to pin to a demographic. For example, my favorite piece of jewelry is probably my pearl bracelet from Chanel, and if you think about Chanel’s pearl target audience…

They weren't thinking about you.

The complete opposite. So, I think make it, and if people buy it, they buy it.

At least for now, that's where I'm at. All my friends that work in venture capital or marketing and stuff like that, they're all trying to convince me to make some silver ring so all the homies can buy one and make it more accessible from a price point or from a material standpoint. I don't really have any interest in that.

I feel like that's the hard part as an artist; you just want to create art and everything else is secondary. But it's also a business.

And some minds have been able to mold those two worlds really seamlessly. And I think that they're hyper well compensated for figuring that out. But for me, if it's not exactly what I want it to be, what's the point in sitting here doing it in the first place.

I remember when I first came here, and you were showing me through everything. The first thing I thought was, I wouldn’t have the patience for this. Is that patience something that comes naturally to you, or was it something you had to teach yourself?

I think it's that classic ADD mindset. Inability to focus, yet some superhuman ability to focus if you're fully interested.

It has to be the right thing.

And it's so zoomed in. I spend my whole day staring through a microscope, and I'm so zoomed in that I'll just get lost for hours.

I remember a homie back in high school saying ADD was the best thing that ever happened to them. It gets diagnosed as such a hindrance, or whatever. But when they find that thing, it's like a superpower.

Superpower. And sometimes that thing turns out to be video games or sports or whatever it is, but then there's these few people where it turns out to be painting or some other meticulous thing, and they're just locked on it. And so, for me, it's such a blessing that it’s this thing that I love and it's how I live. It really, really keeps me locked in. That necklace I was showing you took 150 hours.

Wow. I don’t know if I’ve ever spent 150 hours doing any one thing.

I'll be sitting here at the jewelry benches for 80 hours a week. And it's like, God, this sucks. I have no life. But I know that when you're in the future, you're going to look back on this and it's going to be the most glorious time.

Fashion

Go As You Please - Ann-Sofie Back 1998-2018

In this conversation for Office Magazine, Ann-Sofie Back and co-curator Nicole Walker open up about the deeper themes behind their new exhibition. They discuss everything from fashion and creativity to personal reflections on legacy, death, and the journey of curating Go As You Please.

Interview with Ann-Sofie Back and Nicole Walker

NW If you had to choose one garment from the whole archive to take with you to the grave. Which one would you choose?

ASB It varies from day to day. Right now it’s the red wig sandals we put in the exhibition last night. I can never look at my designs as singular pieces, it's what they’re combined with that makes them special. I actually have an aversion to dresses because of this. It is too easy.

If you have a t-shirt that sends out a certain message, you need to pair it with the wrong shoes to erase the shirt's message in order for the look to be ambivalent and possible to read in different ways. Sending out a clear message is failure.

What has been the hardest decision you have made in terms of your work?

NW I think the hardest decision is how much I’ve had to compromise my creativity to be able to earn a living as a stylist. Like it’s half styling, half being an actress / people reader-pleaser. Or at least that’s my approach. With commercial projects, it’s always this draining, unhealthy feeling of selling your soul to a monster of capitalism. It’s really not why I do what I do. But I do love money!

And in all honesty, I think just carrying and taking one million bags of clothes/shoes and other shit around is exhausting at times. But I also enjoy pushing myself and my body to the limit. To the breaking point- which is compatible with being a stylist, it just also really means I will most likely die from treating my body like shit - but I’m ok with that!

This exhibition is all about death. Did working on this exhibition made you feel differently about dying in any way?

ASB Yes totally. It’s been a grieving period, and working on the exhibition and book for the past three to four years has helped me accept death and say goodbye. I feel like I’m done, I’m free, I can die now. My sense of self has been tied to being a fashion designer, but now, I’m free of that. The reason for keeping my design archive from 1998-2018 has always been to make this exhibition, but the death theme came maybe a year ago after going through some very dark times personally.

Tell me why fashion is the most important art form?

NW I don’t think it is. The reason why I love fashion is that it’s always going to be low culture. Fashion is never going to be considered fine art. And I love that. Fashion is that desperate little sibling constantly seeking validation.

Do you?

ASB Yes, everyone is involved has a say. Which makes super annoying but nonetheless more interesting and difficult to work with. You have the restraints of wearability and that the costumer and the constant question “do you think fashion is art” who cares?! But it is not.

NW So what is the most annoying thing about fashion right now?

ASB Since I’m not actively “in the business” any more I don't have any particular hates atm. People still dress ugly as shit though hahah.

NW If you could call someone dead, who would you call and what would you talk about?

ASB That thought is really scary. Firstly, I have a phone phobia and then talking to someone dead… I would call my dead dog Beverly and listen to her snores, huffs and puffs I think. I would tell her “cheese” and “ball”.

Do you want to be cremated and put in an urn or spread out someplace or buried in a coffin in the ground?

NW I want to be cremated for sure. I hate the idea of my body rotting or being eaten by worms and stuff. And would like to be spread somewhere nice, preferably somewhere warm like a desert or into a volcano. Or spread into multiple container necklaces, so people could be walking around with me around their necks. Would you wear my ashes around your neck if I die? :) I can put you on the list of potential owners of my ashes.

ASB I wonder how much ashes a body has? I don’t think I would wear you. However, you would get a special place in my house. A Shrine.

NW Ok, Shrine works for me.

Which is your favorite look in the exhibition, tho? You have to choose one.

ASB I can't. Maybe the first one you made still. Or the one with my baby teeth.

What about you?

NW That’s so funny, I think the first one I made or the one with baby teeth too.

ASB Isak (The Deputy Director at Liljevalchs, the gallery) was asking why I wanted to do an exhibition with my archive and not an archive show? Would you have liked to do that instead?

NW Like a runway show? No, I prefer this set up. I want to see your creations in an art Gallery. I walked through the exhibition, now that it's almost finished, and I got very emotional. I love the way it turned out, and I’m so in awe of what you’ve created, and I’m so happy to have been a part of this.

ASB I feel the same. Thank you for being a part of this and hanging in there through the very, very long process.

NW What happens for you now when the exhibition is almost done, what are your plans for the rest of the year?

ASB It will feel empty, post show-blues for sure. However, there is a lot happening and to do with the interior objects I am designing under the name Gnilmyd kcab. What about you?

NW I might move to Tokyo for a while, but it’s all up in the air at the moment. Which feels exciting and life is behaving beautifully strange and I just hope Trump does not win the US election next week cause if he does it really feels like everything will go to total shit.

RIP.

Fashion

Market Studios x Snipes: A Day With Cash Cobain

Market Studios seems to effortlessly blend the worlds of fashion, music, and culture. Partnering with Cash Cobain and his crew leading up to his surprise concert is just one of the ways in which the brand seeks to contribute something new and interesting to the fashion landscape. One of their core values is making people smile which they accomplish through working with a diverse array of creators and icons. Founded in 2016 by Mike Cherman, MARKET is known for its limited-edition drops and focuses on redefining streetwear. Market showcases its story by offering their customers variety in their shopping experience. Don't be shocked to find homegoods, tailored cut-n-sew garments, accessories, and graphic apparel all in the same place.