Daemon Concept

April 07, 2026

Where devotion meets the reality of now, Daemon Concept’s Paris presentation captures a charged moment. Where Paris community, Japanese technology, and the Ukrainian diaspora meet on the same frequency. Styled in Errolson Hugh’s Acronym and grounded by Rombaut’s sharp, futuristic footwear, the cast feels both intimate and untouchable.

Lit with stark chiaroscuro, the scene nods to Northern Renaissance painting—faces emerging from shadow, bodies held in tension. Otherworldly jewelry with futuristic cross symbols and headwear push it further, soundtracked by Kavari, opening with KYIV by Alina Pash x Apashe.

The performance blurs raw techno culture with faith and intimacy, making both feel alive—worship as something physical, immediate, and constantly shifting.

Presented by @pps.app.official
Photography @leandaheler
Creative Direction @daemon_concept
Creative Producer @erotocomatose
Soundtrack @kavarikavarikavari
DJ @rebeccacarrendina
Producer @jana.varrone
Movement Director @paulinegudet
Key Make Up @hicham_ababsa
Key Hair @hiromi_nishinaka
Samurai Armour @ladysavi_
Styling / Men @erlsn.acr
Garments / Men @acronym.gmbh
Footwear @rombautofficial
Garments Women @15_1_16_1_3
Lights Designer @lorenzo.marcolini
Models @mazzhyk @valeriemevegue @erotocomatose @pure_absence @kubor.kubor @adisxy @meatlesspies @mvbaal @15_1_16_1_3
Scenography / Location @espaceparallele
Partners @heavensake @sokolvodka
BTS @feel_twinkrew @alexandra.mavrofridi @tikkbene

Fashion

Louis Vuitton’s Ivy League Dandy

July 29, 2025

Louis Vuitton releases their SS26 capsule collection, merging the style of the contemporary dandy with that of the stripped-sweatered Ivy Leaguer. Watching as the garments traverse between the two spheres, the designs act as an homage to character and refinement. Taking pieces from the wardrobe of a collegiate rowing team—adding the tailoring and motifs of Louis Vuitton—the label updates their classic monogrammed bags and pinstriped blouses.

The men’s collection by Pharrell Wiliams pursues adaptability through preppy elegance. The legacy of the varsity wardrobe is expressed through athleticwear, with designs such as windbreakers and reversible sets throughout the campaign. Constantly building upon tradition, the French fashion house presents an evolution, peering into the world Williams has long established.

Images courtesy of Louis Vuitton

Fashion

On Set with Teezo & adidas Originals

July 23, 2025

office snuck their way on set to get an inside look at adidas Originals' new Superstar, The Original campaign. We got some quality time in with singer songwriter Teezo Touchdown who was able to show us around when no one was paying attention. He is one member of an absolutely maxed out cast-list made up of Missy Elliott, Mark Gonzales, Anthony Edwards, GloRilla, JENNIE, and Gabbriette.

The campaign is all about leaning into the iconic silhouette and embracing its timelessness across different eras. Photographer and filmmaker Thibaut Grevet is bringing his keen eye to the story, directing this group of individuals who all bring something different to the table through their distinct originality.

Anyways, go check out the video we made before we got kicked off set.

Video by J P Blair

Head here to stay in the know for everything happening in the Originals community locally and globally.

Fashion

ERL introduces their first Flip Flop

July 23, 2025

A highly anticipated addition to the ERL universe, Eli Russel Linnetz delivers flip flops. The Flip Flop is the perfect next step in the rendering of ERL's universe, and playful study of Californian identity and archetypal uniform.

Designed in Venice beach, they project a balance of technical craftsmanship and quintessential California spirit against the well loved, classic, flip flop silhouette. The ERL Flip Flop reads as a casual staple turned sculptural form. They are in part yes, a novelty, but also a smashingly inevitable extension of the brand's ongoing examination of intentional beach style.

The Flip Flop is released in three variations: Low, Big, and Huge. Each rethinks proportion, posture, and play. The ERL Low features a 1 inch EVA foam sole, the Big climbs to five inches, and the Huge (available only on request) ascends to a surreal eight inches - maybe bordering on prop or private joke, but definitely existing as a Californian artifact.

This isn't the first time the flip flop has appeared in ERL's world - it's quietly been there in past collections, styled beneath tailored suiting or beach-worn denim, but for the first time the flip flop is the center of attention.

Available in Pirate Black and Sand, the ERL Flip Flop becomes an emblem of West Coast style - an item so ubiquitous it loops around into luxuy. In a market often saturated with seriousness, ERL chooses levity, memory, and scale distortion as its form of sincerity.